Tag: <span>consumer psychology</span>
Marketing’s Identity Crisis: AI Still Can’t Find the Buyer
AMA's 2026 study: 64% of marketers using identity resolution say they reach buyers effectively, versus 31% without. The fix: start with the…
Why Indian Ads Are Stacking Celebrity Casts
Why Indian brands are swapping solo celebrities for ensemble casts—and how Rungta Steel, Flipkart and Myntra keep the crowd from becoming the…
Meta’s Muse Charm Uses Cute to Sell Trust in AI
At Meta Connect, the Muse Charm reframes AI as a nameable pet. Why cuteness may be the trust shortcut high-anxiety tech has…
Blissclub’s Off The Clock trades performance for identity
Blissclub introduces BareButter with Off The Clock, a menswear campaign that reframes men beyond work and performance. Why identity-led positioning works.
Fevicol: How ‘Tootega Nahi’ Turned Glue Into Lasting Trust
How Fevicol's surreal product demos and a sticky tagline turned an invisible adhesive bond into a cultural shorthand for trust.
Flipkart’s Gen Z CAPTCHA Turns Slang Into an Exclusive Offer
Flipkart and McCann India are using Gen Z slang as an access test for Big Billion Days offers. Here is the psychology…
Sephora’s TikTok Shop Launch Tests Discovery vs Loyalty
Sephora's TikTok Shop debut is a live test of whether social discovery can create repeat loyalty without discounting eroding a premium brand.
Coca-Cola’s Golden World Cup Cans: A Lesson in Fan Ownership
Coca-Cola India turns Spain's FIFA World Cup victory into a limited-edition golden can on Zepto and Blinkit. Here's the psychology.
Why Brands Are Racing to Sign 15-Year-Old Vaibhav Sooryavanshi
The psychology behind the rush to sign a teenage cricket star: attention, herd behaviour and the cost of betting early.
Dish TV’s Vzy: Rs 200 Cr Sales and a Platform Play
Dish TV's Vzy crossed Rs 200 crore in cumulative sales by bundling TVs, OTT and linear content. The real bet is owning…
Star Health turns a claim every 8 seconds into brand trust
Star Health's new campaign centres on one claim settled every eight seconds, turning claims support into a national trust message for India.
What Defender Journeys Teaches About Premium Experience Design
Defender Journeys' fourth edition shows how premium brands use effort, contrast and small groups to turn a self-drive route into a brand…