Tag: <span>consumer psychology</span>
LIC’s ad reframed death as an ongoing promise of care
How LIC’s Zindagi ke saath bhi, Zindagi ke baad bhi campaign used mortality salience, framing and emotional accounting to sell care, not…
AI’s Next Act Is Reading Audience Psychology
New research on 1,055 YouTube videos and 633,000 comments shows AI can decode why content resonates, moving marketing past volume.
Wipro Marathon: When Event Execution Becomes a Brand Problem
Empty water stations and crowded finish lines left the Wipro Bengaluru Marathon trending for the wrong reasons. What title sponsors can learn…
Bajaj Pulsar: The Psychology of ‘Definitely Male’
The 2001 Bajaj Pulsar launch didn’t sell mileage. It used identity, signalling and contrast to make a motorcycle a badge of manhood.
HSBC’s #StayDiSIPlined campaign sells consistency, not returns
HSBC Mutual Fund's new #StayDiSIPlined campaign uses a simple behavioural gap—disciplined in daily life, impulsive in markets—to sell SIP consistency to 25-45-year-olds.
The Psychology Behind Tata Sky’s Jhingalala Jingle
A mid-2000s DTH launch turned installation into a cultural catchphrase. Here are the behavioural levers that made Jhingalala impossible to forget.
SKINN Makes Everyday Moments the Fragrance Occasion
SKINN signs Ayushmann Khurrana and Sobhita Dhulipala to make fine fragrance a daily ritual rather than a saved-for-special treat.
JACK&JONES Denim Mode: How Vedang Raina Sells a State of Mind
The AW26 campaign frames denim around parties and travel. Here's how JACK&JONES uses celebrity, context and the & to sell more than…
Myntra BFF Ads Turn Tiny Moments Into Shopping Triggers
Myntra's Big Fashion Festival campaign uses Alia Bhatt and Ranbir Kapoor to show how everyday cues spiral into shopping justifications.
What MoMA’s New Exhibit Teaches Brands About Data Storytelling
MoMA’s Full Disclosure shows why people share data visualisations. The lesson for brands: infographics are identity signals, not just facts.
The Psychology of Apple’s Get a Mac
In 2006, Apple turned technical differences into a battle of personalities. Here are the behavioural levers that made Get a Mac work.
Thums Up’s Taste the Thunder: Psychology of a Daring Cola
How Thums Up turned a cola into self-expression with Taste the Thunder, and the behavioural levers that made it a badge of…