Tag: <span>consumer psychology</span>
The psychology of Hero Honda’s Fill It. Shut It. Forget It.
The behavioural science behind Hero Honda's campaign that turned a mileage claim into a national ritual of pride and memory.
The psychology of ChatGPT’s first ad campaign
ChatGPT's first ad campaign turns the chat window into a media channel. Here are the behavioural levers behind the launch and what…
The Psychology Behind Why Customers Don’t Buy the Future
A dazzling launch can win attention, but adoption needs a use case people already recognise. What Google Glass, Tata Nano and UPI…
What Overstimulated Cities Teach Marketers About Attention
Attention is a finite resource, and overstimulated cities spend it before brands get a chance. Here's what marketers can do about it.
MAC India’s festive gold drop taps occasion psychology
M·A·C Cosmetics India launches 'Party in M·A·C' with seven gold-packaged products and five kits. Here's why the occasion-led structure matters.
How Lifebuoy turned handwashing into a survival ritual
The behavioural science behind Lifebuoy's Help a Child Reach 5 campaign: story, social proof and ritual that made handwashing feel personal.
The Psychology of CORE’s The New Wave
Why CORE’s The New Wave uses independence, accountability and AI restraint to make the indie agency model feel like the safer choice.
Fastrack Move On: The ad that sold moving on
How Fastrack's Move On film used the fresh start effect, action bias, and identity signalling to turn a break-up into a purchase…
The Psychology Behind OpenAI’s Grandma-Powered ChatGPT Voice Ad
OpenAI puts ChatGPT Voice in the hands of grandmothers baking, gardening and checking bank charges. Here's why that feels so easy to…
AI Killed the Old Performance Playbook. Judgement Is Next
AI compresses days of performance work into minutes, but volume is the baseline. The real edge is judgement, hypothesis-led testing and cultural…
Delhi Drinkers Pick Indian Liquor by a 20x Margin
Delhi's two-year liquor data shows Indian brands outsell imports nearly 20 to 1, with beer peaking in summer and festival-driven spirit spikes.…
Throwback: The Psychology of Tata Salt’s Desh Ka Namak
Tata Salt turned a kitchen commodity into a badge of national trust. Here’s how identity, pride and behavioural science made the purchase…