Tag: <span>consumer psychology</span>
The psychology of the ad: Share a Coke
How replacing the front-of-pack logo with first names turned a mass-produced drink into a personal ritual and lifted Coca-Cola's relevance.
Bingo Tedha Hai Par Mera Hai: The Psychology of the Ad
A 2007 Bingo ad made oddly shaped chips a badge of nonconformity. Here are the behavioural levers that made imperfection a reason…
Snickers Made Hunger a Personality Flaw
How Snickers and BBDO turned a bodily state into an identity crisis—and why the 2010 Super Bowl campaign still explains modern snack…
The Psychology of a $14,000 Government-Funded Ad
A government-funded spot starring Donald Trump shows how authority, repetition and framing shape attention—and where the ethical line sits.
The Psychology of Always #LikeAGirl: Reframing a Putdown
How a 2014 Always ad turned a schoolyard taunt into a confidence insight using reframing, stereotype threat and identity affirmation.
Lava’s Virat Curve campaign bets on story over specs
Lava's Virat Curve 5G campaign casts Rohit Saraf and Pratibha Ranta in a music-video romance, signalling a shift from feature-led ads to…
Converse Halts Marketing After KKK Imagery Backlash
After a Chuck 70 X campaign with Aespa's Karina evoked KKK imagery, Converse paused marketing. Here's what the misstep teaches brand teams…
Reliance Foundation Makes Access the Hero of Asian Games 2026
Reliance Foundation and TBWA\Lintas put first coaches, first grounds and first believers—not medals—at the centre of Asian Games 2026. Here's the strategy.
Pride of Cows uses Athiya Shetty to sell calm, not endorsements
Pride of Cows casts Athiya Shetty as an invitation to calm, not a product endorser. Here's the brand psychology behind the slower,…
KreditBee Reframes Ambition as Practical to Sell Bigger Loans
KreditBee's Bee Practical campaign reframes practicality as planning ambition, using three films to introduce bigger lending products.
Coca-Cola’s Hilltop Ad: Selling Harmony, Not Soda
How a 1971 Coca-Cola jingle turned a soft drink into a gesture of global harmony—and what it still teaches marketers about emotional…
McLaren Unifies Racing and Automotive Under One Brand
McLaren's refreshed identity keeps Speedmark and papaya while adding a founder-inspired wordmark to expand ownership, personalisation and fandom.