Tag: <span>consumer psychology</span>
Solo living is marketing’s next big shift
Ipsos's November update says brands must prepare for more solo and smaller households. Here's the psychology—and the practical moves—for marketers.
Bonkers Corner Turns Counterfeits Into a Brand Flex
Bonkers Corner's Counterfeit Conundrum turns street-side knock-offs into social proof, using contrast and loss aversion to sell the original.
BGMI’s Cartoon Waala Game ad turns player slang into rivalry
BGMI's 'Cartoon Waala Game' campaign shows how a brand can use community slang to roast a rival and spark organic sharing among…
How Familiar Fashion Trends Turn Into Buying Behaviour
Stripes are old, but their styling feels new. Yugeena S.'s retail observation shows how familiar visuals become demand signals and reframe brand…
Amazon’s Joy Delivered is a reciprocity masterclass
A cancelled flight, a chain of small kindnesses and a bag of gifts: how Amazon's 2026 Christmas ad turns gratitude into brand…
Tanishq’s 2013 remarriage ad: the psychology that made it work
How Tanishq turned a woman's second marriage into lasting brand love by using narrative transportation, identity signalling and emotional contagion.
Hershey’s Kisses turns Diwali interruptions into a brand moment
Hershey's Kisses adapts 'Giving Kisses Is Hard' to Diwali, turning a couple's interrupted moment into a case study in culturally flexible branding.
Frnd’s Ghar Jaisi Diwali ad targets festive loneliness
Frnd's Ghar Jaisi Diwali film follows four Indians celebrating away from home and uses regional audio rooms to counter festive loneliness.
CP PLUS gives Upar Wala Sab Dekh Raha Hai an AI twist
CP PLUS repositions its iconic line with Ranveer Singh, moving from passive surveillance to AI-enabled protection. Here is the branding lesson.
Fastrack AFTERHOURS: the psychology of 3 obsessions
Fastrack's AFTERHOURS turns three youth obsessions—Spooky, Overdrive and Groove—into one brand world. The psychology behind the chaos.
Swiss Beauty’s We Got You is a wedding-floor makeup test
Swiss Beauty’s festive film turns Taapsee Pannu’s wedding-floor energy into a promise: stop worrying about your makeup, the brand’s got it.
New World reframes Christmas stress as an expertise story
The New Zealand grocer’s 2026 Christmas film uses decision fatigue, authority and vicarious rehearsal to win the family food budget.