Tag: <span>consumer psychology</span>
Why Brands Are Racing to Sign 15-Year-Old Vaibhav Sooryavanshi
The psychology behind the rush to sign a teenage cricket star: attention, herd behaviour and the cost of betting early.
Dish TV’s Vzy: Rs 200 Cr Sales and a Platform Play
Dish TV's Vzy crossed Rs 200 crore in cumulative sales by bundling TVs, OTT and linear content. The real bet is owning…
Star Health turns a claim every 8 seconds into brand trust
Star Health's new campaign centres on one claim settled every eight seconds, turning claims support into a national trust message for India.
What Defender Journeys Teaches About Premium Experience Design
Defender Journeys' fourth edition shows how premium brands use effort, contrast and small groups to turn a self-drive route into a brand…
Why Cashfree’s Soan Papdi Joke Makes B2B Marketing Work
Cashfree’s festive campaign with Biswa Kalyan Rath turns the soan papdi joke into a B2B message about payment gateway expectations. Here’s why…
Consumer confidence is flat. The signals are not.
Ipsos’ September 2026 index is unchanged at 48.4, but India leads at 66.9. Here’s why the now-next gap matters for brand strategy.
What Paramount-WBD Rebrand Churn Teaches Brands
Frequent logo overhauls at Paramount and Warner Bros. Discovery reveal how brand identity becomes shorthand for strategic instability.
Coca-Cola Golden Cans: The Psychology of Owning a Win
Coca-Cola turns Spain's World Cup win into a limited-edition golden can sold via Zepto and Blinkit. Here is the psychology driving the…
Why ColorPlus Is Selling Stillness in a Hustle Market
ColorPlus's AW26 campaign with Abhay Deol turns slowing down into a brand position. Here's the psychology and the strategy lesson behind it.
AI-to-AI Ad Buying: The Trust Layer Needs Human Judgment
ADvendio's report says autonomous AI could soon discover inventory, negotiate terms directly. Here's what that means for marketers.
Patagonia’s $100 Voting Nudge, Decoded
Patagonia is investing $11.2 million to turn customers into voting advocates—and the design is a masterclass in behavioural activation.
Why non-luggage brands now want to own your airport look
SNITCH, Rare Rabbit, Acer and more are entering India's $4.3 billion luggage market. Here's the psychology behind the airport look.