Tag: <span>consumer psychology</span>
What $11.6B of Campaign Ads Really Bought
Record $11.6B political ad spend produced viral stunts, not persuasion. Here's what brand marketers can learn about attention and trust.
Why gold loan renewals catch first-time borrowers by surprise
Renewal sounds like a formality, but lenders often treat it as a fresh credit decision with new checks, charges and revised terms.
Vicks India Touch of Care: The Psychology of the Ad
How Vicks India's 2017 Touch of Care used one real story, shared identity and narrative transportation to make a cold remedy feel…
Uber Japan Turns App Switching Into a Reichi Hip-Hop Track
Uber Japan and Special turn the Eats-to-Taxi toggle into a Reichi track, using an existing habit to beat app fatigue.
Marketing’s dopamine hit is crowding out real brand building
Joseph George argues marketing's fast rewards are outpacing the slow work of making. Here's how brand leaders can rebalance the loop.
Argos Christmas ad turns catalogue nostalgia into premium gifts
Richard Ayoade plays a catalogue-Scrooge in Argos's Christmas ad, as brand ghosts Connie and Trevor reframe it as a premium gift destination.
Tesco’s The Wrong Address turns a delivery mix-up into magic
How Tesco’s 2026 Christmas film uses a mistaken delivery, an old friendship and a familiar song to sell connection, not just groceries.
How Dotty Helped Tesco Reach 15.4% Market Share
Tesco's Dotty ads turned an unreasonable shopper into proof of Every Little Helps—and helped the retailer climb to 15.4% market share by…
Truce Halloween 5: The Thank-You Ad That Built a Ritual
Truce Halloween 5 turns a thank-you into a 250-ghoul ritual. Here's the psychology behind why the annual event keeps earning shares.
Coleman sells certainty, not tents, in Count on Coleman
Coleman Australia's first national brand campaign in years trades product specs for relatable camping chaos and family confidence.
Burger King India rides Avengers: Doomsday hype with Rs 99 menu
Burger King India has launched a limited-edition Avengers: Doomsday menu with themed burgers, merch and a Rs 99 entry point. What fandom…
Domino’s takes its snack-slice test national with Dominoid
Domino's turned a Kolkata snack test into a national launch with Dominoid. Here's the consumer psychology behind the QSR menu makeover.