Tag: <span>consumer psychology</span>
Licious turns Varun Dhawan into a trust signal for Sizzl
Licious uses Varun Dhawan and ASMR food sounds to make its heat-and-eat range feel like a craving. The psychology behind the Sizzl’ing…
What Reliance Digital’s Diwali film teaches about memory marketing
A Diwali campaign that uses fading memories, old photographs and a grandfather's story shows how electronics brands can sell emotion, not just…
Nikon India’s Diwali film turns creators into the story
How Nikon India's Creator's Cut uses social identity and shared tradition to make the ZR a creator's camera, not just another mirrorless…
Red Car Theory: The Hidden Emotion Behind Every Purchase
The Red Car Theory explains why consumers suddenly notice your brand everywhere. The real lesson: every purchase traces back to an emotion.
The Warehouse’s Christmas ad wins with ordinary moments
Why The Warehouse’s Christmas campaign works: it uses low-key, relatable Kiwi rituals to make the brand an unmissable part of the holiday.
Bosch Home Comfort places ₹900 crore bet on two AC brands
Bosch Home Comfort plans Bosch-branded ACs next year, using Hitachi for mainstream and Bosch for premium to chase a double-digit share in…
What retail, fashion and SaaS can teach hospitality marketing
A Hilton marketer shows hospitality can borrow occasion-led positioning, identity cues and friction-free journeys from retail, fashion and SaaS.
Mauka Mauka: The Psychology That Made a Rivalry Ritual
How Star Sports' Mauka Mauka campaign used social identity, open loops and loss aversion to make one fan's wait feel personal.
Luminous Uses a Child’s Curiosity to Sell Solar This Diwali
Luminous's Diwali film uses a child's curiosity and a power cut to reframe solar energy. What works, what misses, and the psychology…
Why Ulta’s Holiday Ad with Selena Gomez and Tate McRae Works
Ulta Beauty's holiday ad pairs Selena Gomez and Tate McRae with Mrs. Claus, and both stars are selling products they founded.
The psychology behind Cadbury Dairy Milk’s Pappu Pass Ho Gaya
How Cadbury Dairy Milk's Pappu Pass Ho Gaya used occasion-based mental availability, social proof and reward substitution to become India's small-win ritual.
Fevicol’s Dum Lagaake Haisha: The Ad That Made Glue Cultural
How Fevicol's Dum Lagaake Haisha used effort, social proof, and an earworm to turn an adhesive into an Indian cultural truth.