Tag: <span>consumer psychology</span>
India’s FMCG label claims are becoming a legal minefield
FSSAI's 150+ notices and proposed red front-of-pack warnings are forcing FMCG brands to rethink label language and evidence.
Check Reality Before You Try to Change Perceptions
Perception gaps in London policing reveal why marketers should diagnose before persuading. What people believe is often shaped by distance, not data.
Why Bathroom Names Are a Brand Naming Masterclass
Restroom, bathroom, water closet: the euphemism treadmill shows why consumers, not brands, ultimately decide what a name means.
Cheesecake Scarcity Is Fueling a 36-Outlet India Expansion
The Gourmet Cafe plans 36+ India outlets in five years and a multi-brand play. The real story is how scarcity and anticipation…
Complan Turns a Real Teen Cricketer Into Its New Brand Icon
Complan is shifting its iconic Complan Boy from advertising character to real teen achiever. Here’s why the refresh works for a legacy…
CEAT’s Brand Evolution: From Rugged Rhino to Smart Mobility
CEAT replaced its rhino and ‘Born Tough’ tagline with a safer, smarter mobility purpose. Here’s what the repositioning teaches brand leaders.
What Somany’s Brand Refresh Teaches About Durable Positioning
Somany's shift from a celebrity tagline to an architect-focused identity shows how brands stretch across emotional and technical buying jobs.
What BMW’s Ranveer Singh bet says about brand voice
BMW India has named Ranveer Singh as Brand Voice for the new 7 Series. Here's why the pairing is a lesson in…
What France’s Anxious Shoppers Reveal About Consumer Psychology
French shoppers are splitting steaks, skipping wine and watching prices. Here's what that anxiety reveals about consumer psychology.
AI Search Now Decides Which Brands Get Quoted
Answer engines went from 634 million to 904 million monthly visitors in a year. Here's what earns a citation, what's a myth,…
Attention Isn’t the Problem. Decision Confidence Is.
Honasa's Saahil Nayar argues brands don't lose because of clutter but because they fail to reduce buying uncertainty. Here's how to build…
Air India x IHG: The Psychology Behind Points Partnerships
Air India's Maharaja Club and IHG One Rewards now swap points. Here's the consumer psychology that makes loyalty tie-ups quietly powerful for…