Tag: <span>consumer psychology</span>
Bisleri’s classic ad: how the brand defended its own name
The psychology behind Bisleri’s classic ad: how it protected a brand name from becoming generic and made checking the label a smart…
The Psychology Behind super.money’s Tiger Shroff SplitStore Ad
How super.money uses Tiger Shroff's iconic splits to make Pay in 3 impossible to forget—and what marketers can borrow from the campaign.
How the Hutch Pug Ad Turned Coverage Into Companionship
The 2003 Hutch pug ad turned mobile coverage into companionship. Here are the behavioural levers that made it stick—and what still holds…
The psychology of Brooke Bond Red Label’s Swad Apnepan Ka
How Brooke Bond Red Label's Swad Apnepan Ka films used belonging, identity and social norms to turn tea into a quiet act…
Trust, memory shortcuts and shifting milestones
Ipsos's October update suggests brand recognition runs on memory shortcuts, AI adoption runs on trust, and life milestones are moving more than…
La Trobe’s You’ll Change Ad: Why Observers Sell the Degree
La Trobe’s new brand campaign leaves students out of frame and lets an 86-year-old matriarch, aunties and an ex describe how study…
Kuchh Meetha Ho Jaye: The Ad That Made Cadbury a Ritual
How Cadbury Dairy Milk's 2004 'Kuchh Meetha Ho Jaye' reframed chocolate as India's everyday celebration sweet.
Nykaa Lovestruck and the psychology of Love At First Swipe
Nykaa Cosmetics turned its Lovestruck Lipstick launch into a three-film romance with Rasha Thadani and Rohit Saraf. Here is the psychology behind…
Hero MotoCorp Hum Mein Hai Hero: The Psychology of an Anthem Ad
A 2011 rebrand film stopped selling motorcycles and started selling self-belief. These are the behavioural levers that made Hum Mein Hai Hero…
The psychology behind Ariel India’s Share the Load
A 2015 Ariel India film turned laundry into a father's apology and changed how Indian advertising talks about invisible household work.
The psychology behind Macho Sporto’s Chaal ad
Macho Sporto's new 'Chaal Badal De' campaign with Vicky Kaushal trades functional claims for comfort, confidence and a familiar melody. Here's the…
Loyalty Programs Are Getting Worse—Here’s the Psychology
Dunkin', Starbucks, McDonald's and others are quietly devaluing rewards. Here's why members stay, and what brand managers should learn.