Tag: <span>consumer psychology</span>
Guinness Surfer: The Psychology of the Wait
Inside the 1999 Guinness Surfer film: the behavioural psychology that turned anticipation into desire and a pint into an earned reward.
Carnival’s $7.6B deposits show uncertainty sells cabins
Carnival is already half booked for 2027 and holding $7.6B in deposits. The driver isn't discounts—it's how anxiety reshapes buying behaviour.
The Amul Girl: 60 Years of Utterly Butterly Delicious
In 1966, Amul made butter personal with a girl, a jingle and a tagline. The psychology behind six decades of recall.
Slice Aamsutra: How a Mango Drink Sold Desire
The psychology behind Slice's Aamsutra campaign: how sensory cues, a taboo-adjacent name and adult desire repositioned a mango drink.
Got Milk? and the Psychology of Selling Absence
How Got Milk? turned a missing glass of milk into a lesson in loss aversion—and built a campaign that changed beverage advertising.
What Mamaearth’s 187 ASCI Flags Teach D2C Marketers
Mamaearth's rise to a ₹1,920 crore house of brands came with 187 ASCI-flagged ads in FY24. Here's why influencer-led growth turns compliance…
Vicks Touch of Care: The ad that made care a brand moat
How Vicks used narrative transportation, identity signalling and an emotional halo to make a vapour rub part of India’s conversation on care.
Apple’s 75.4% Services Margin Is the Real Pricing Story
Apple's pricing power isn't about cheap iPhones. A 75.4% Services margin reveals how anchoring, tiers, EMI and trade-ins make premium feel justified.
Mastercard Priceless: The Psychology Behind the Ad
How Mastercard's 1997 'Priceless' ad used anchoring and mental accounting to reframe small card spending as emotional value.
Cadbury 5 Star and the Ad That Sold Getting Lost
How Ramesh and Suresh turned a chocolate bar's distraction into a durable brand asset using absorption, incongruity and repetition.
The psychology of Navratna Oil’s Thanda Thanda Cool Cool
How a repetitive jingle and exaggerated relief scenes turned a hair-oil cooling benefit into one of India's most durable brand properties.
The Psychology of Colgate’s Namak Toothpaste Ad
How a simple question about salt in toothpaste turned a household ingredient into a reason to switch—and a masterclass in consumer psychology.