Tag: <span>consumer psychology</span>
Kenstar Couple Banter Sells Heaters with a 7-Year Promise
Kenstar casts Rajkummar Rao and Patralekha to sell water heaters on two promises: speed now, up to seven years of warranty later.
Tissot makes 1853 feel like a gift
Tissot's festive film turns its 1853 founding into a train journey through product firsts. Here's what it teaches about heritage storytelling.
Miraggio’s Off The Clock sells the festive mindset
Miraggio’s Off The Clock campaign targets the pre-holiday mental checkout, using LinkedIn sign-offs and a film to sell a mindset, not a…
Five People, One Data Habit
Five everyday characters—saver, binger, kirana owner, creator, Dadi—show how data becomes a routine rather than a technology.
Snitch’s Bismil 2.0 turns fashion into identity language
Snitch reunites with Sufi singer Bismil for a sequel film that frames fashion, music and creativity as identity signals.
Jio Story: The Collective Memory Behind a First Video Call
Why does 'my first video call home' feel like a shared Indian memory? The psychology of collective nostalgia, and how brands build…
MILKRUN’s Purple Wiggle Ad: The Psychology of a Fan Frenzy
Why MILKRUN paired a grocery delivery promise with Purple Wiggle John Pearce and what the fan-frenzy spot reveals about buying behaviour.
The Welcome Offer’s 170-Day Lesson in Resetting Data
In 2016, Jio's Welcome Offer reset the internal price consumers used to judge mobile data, and marketers got a lesson in changing…
Visa’s playbook: invisible payments, memorable experiences
Visa's CMO says payments are becoming invisible—so the brand must show up at concerts, travel and sport. Here's the N=1 personalisation shift.
Fevicol Bus: the psychology of an unbreakable ad
How an overloaded bus turned Fevicol's 'mazboot jod' tagline into Indian culture's default phrase for bonds that simply do not break.
The Four Data Selves on One Jio SIM: A Behavioural Reading
Inside India's data decade, the Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal how users shift between occasion-based data selves.
Sterling’s Rule: Standardize the Invisible, Localize the Visible
Sterling Holidays' CEO shared the brand rule behind its resort expansion: standardize operations, localize food, architecture and stories. Here's why it works.