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Tag: <span>consumer psychology</span>

Why 'my first video call home' still does the selling
Marketing Psychology

Jio Story: The Nostalgia in a First Video Call

How a 2016 data moment became a shared memory of first video calls home—and why collective nostalgia is a strategic layer brands…

2 min read
The Welcome Offer that reset what India expected from data
Marketing Psychology

Jio Story: The Welcome Offer That Reset India’s Data Reflex

The 2016 Welcome Offer rewired what India expected from data: from cost anxiety to utility behaviour. A marketer's read of the reset.

3 min read
Melbourne Star’s Rise Above campaign
Viral Ads

The psychology behind Melbourne Star’s Rise Above ad

How Melbourne Star’s ‘Rise Above’ brand film uses reframing and awe to turn a troubled attraction into a city comeback.

2 min read
AirTouch: Comfort at a Touch
New Ads

AirTouch sells smart climate control as one-touch comfort

AirTouch’s first national campaign turns smart climate control into a one-touch decision by targeting the anxiety of smart-home complexity.

3 min read
Jellycat's 50% margin is a masterclass in leaving the commodity trap
Branding

Jellycat’s 50% Margin Shows How to Beat a Commodity Trap

Jellycat grew 43% to £450 million and passed a 50% margin while plush grew 2%. The lesson: change the buyer, the product…

3 min read
Only 12% expect a pay rise that beats inflation
Consumer Behaviour

Only 12% expect pay to beat inflation in 2023

Ipsos's 36-country study finds only 12% expect an inflation-beating pay rise, while 7 in 10 expect higher bills—changing how people buy.

2 min read
Village calls, hostel Wi-Fi and festival feeds became shared memory
Consumer Behaviour

Jio Story: Village Calls, Hostel Wi-Fi and Festival Reels

How village video calls, hostel Wi-Fi culture and regional festival reels turned network access into shared Indian memory.

3 min read
When one screen hosts cricket, finales and wedding reels
Consumer Behaviour

The One-Screen Crowd: Cricket, Finale Parties and Wedding Reels

A cricket huddle, a finale room and wedding reels on repeat: how one shared connection turned pop culture into a group ritual.

3 min read
SPECS names Robert Downey Jr. Chief Customer Experience Officer
Viral Ads

Robert Downey Jr. is SPECS’ new CCEO after a 40-second demo

Robert Downey Jr. joins SPECS as honorary CCEO, and the launch film shows why a 40-second product trial is the brand's smartest…

3 min read
Royal Enfield Icons Never Retire: the psychology of legacy
Viral Ads

Royal Enfield Icons Never Retire: the psychology of legacy

Royal Enfield's Icons Never Retire uses nostalgia, status and legacy cues to sell the Bullet 350. Here's the behavioural science behind the…

3 min read
ORRA's 'Truly Hers' sells self-expression, not just jewellery
Viral Ads

ORRA’s ‘Truly Hers’ uses one woman to sell six festive collections

ORRA's 'Truly Hers' works by making jewellery an identity cue. Self-signalling, social modelling and occasion-based recall fuel the film.

3 min read
PNG Jewellers' Unstoppable Legacy campaign
New Ads

PNG Jewellers uses playful misdirection to sell Unstoppable Legacy

PNG Jewellers pairs Madhuri Dixit and Ranbir Kapoor in a 2026 festive film that uses misdirection to make legacy feel chosen, not…

2 min read