Tag: <span>consumer psychology</span>
Give Buyers a Story to Follow, Not Just Features
Brands that give people a story to follow—not just a feature list—hold attention longer. Here's the research and a four-week pilot to…
Axis Bank’s magical dollhouse ad makes festive wishes bigger
Axis Bank and Visa use a magical dollhouse, Shahid Kapoor, and Amit Trivedi's score to make festive card rewards feel emotionally tangible.
EGO Power+ sells lawn envy, not lawn mowers
EGO Power+’s first ANZ campaign sells the neighbour’s glance, not torque. A look at the psychology behind lawn envy and status.
Jio Story: The Habits That Outlasted the Data Meter
From cyber cafe queues to an always-on pocket, the real shift was mental: data stopped being a cost to ration and became…
Cricket Night, Finales and the One-Connection Huddle
How cricket nights, web-series finales and wedding-season reels turned one connection into a shared cultural ritual.
The Day Data Stopped Being the Point
UPI at the chai stall, a study group on a video call, maps on a road trip: how ordinary data became the…
First Video Call Home: How Shared Memory Forms
A private first became a shared timestamp. Why India's 2016 data moment works as collective nostalgia—and what marketers can reuse.
Jio Story: When Free Reset the Data Reference Point
The 2016 Jio launch didn't just cut data prices; it reset India's reference point. A look at the zero-price playbook and what…
Selleys Undo Glue: The Psychology of a Reversible Bond
Selleys Undo Glue flips the permanent-bond promise into a demo of clean removal—and a behavioural lesson in loss aversion and fresh starts.
Savlon’s Chalk Sticks: When Handwashing Became a Classroom Ritual
How Savlon and Ogilvy turned chalk dust into soap in Indian classrooms, making handwashing a habit through design instead of fear.
Cadbury Celebrations Turns Neighbourly Nok-Jhok Into Gifting
Cadbury Celebrations’ Diwali film turns everyday neighbourly friction into a gifting behaviour. We unpack the psychology: fresh starts, reciprocity and premium cues.
Aretto’s U/A: Free the Child uses rating-card psychology
Aretto’s U/A: Free the Child uses a film-rating frame to sell childhood curiosity, backed by the new Leaps Pro V and Leaps…