Tag: <span>consumer psychology</span>
ChatGPT’s Hindi voices signal a local-first brand shift
OpenAI's festive ChatGPT campaign adds Hindi voices Neer and Leher, then uses a family story about land and belonging to show why…
Jio Story: Why Normal Days Run on Invisible Data
When UPI at the chai stall, a study call and a road trip feel like one ordinary day, the psychology of invisible…
Scapia Travel Unreasonably: the psychology behind impulse travel
Scapia's new campaign uses an orange-gloved hand and embarrassing moments to sell spontaneous travel. Here are the behavioural levers behind it.
Festive online sales to jump 29%, but shoppers stay picky
Indian festive demand is real but selective: YouGov sees shoppers holding budgets, Datum sees online orders rising 29%, and value now decides…
The psychology of the ad: Biba’s Shakti in Every Story
Biba’s Navratri film puts ordinary women at the centre of Shakti. Here’s the behavioural science turning festive ritual into brand identity.
True Balance Fatafat Loan: The Psychology Behind 100M Views
True Balance's new Fatafat Loan film turns an eye-clinic surprise into a quick-credit story. Here's the psychology behind its 100-million-view campaign.
Jio Story: The Welcome Offer’s Reference Price Reset
The 2016 Welcome Offer reset what India expected from data. Free didn't just cut price; it created a new mental baseline for…
Why Woolmark’s Return to Real Makes an Old Fibre Feel New
Woolmark's Return to Real uses naturalness bias, costly craft and anti-optimisation fatigue to make wool the original wearable tech. Here's why it…
TAC’s Shredmill Turns Gear Safety Into a Visceral Test
TAC's Shredmill brings road abrasion forward, letting riders watch their own gear fail against MotoCAP-rated protection. A vivid safety lesson.
EDT’s Rs 1,000 crore ARR plan is a search-psychology play
EDT targets Rs 1,000 crore ARR in five years by turning branded search into demand. Here's the consumer psychology behind its D2C…
Village Calls, Hostel Hotspots and the Rise of Regional Creators
From village-to-city video calls to hostel Wi-Fi and festival reels, local voices became India's default feed. A psychologist reads the shift.
Jio Story: Mummy’s Dal Question Explains AI Everywhere
A familiar kitchen question shows why 5G, cloud and AI Everywhere for Everyone feel like a habit, not an infrastructure project.