Tag: <span>consumer psychology</span>
Men of Platinum Bets Success Is Forged Through Character
Rohit Sharma and Anirudh Ravichander front a four-film campaign that links platinum's endurance to character, as the brand pushes beyond status.
How the Khata Book Became a Quiet Cloud Habit
As kirana shops trade paper ledgers for digital records, the counter changes: trust becomes searchable, memory becomes shared, and the customer relationship…
Jio Story: The Daily Habit Loop Behind Ordinary Data
A chai-stall UPI tap, a study group video call and a family road-trip map show how data became an invisible daily habit.…
Naturali’s anti-hairfall ad turns inherited advice into autonomy
Naturali's Medha Shankr ad makes family hair advice the true problem, not hairfall. Here is the psychology behind the shareable film.
Jio Story: Five Small Identities on an Always-On Connection
The saver, binger, kirana owner, creator and Dadi show how data stopped being measured and started shaping who people believe they are.
How WorkSafe Victoria framed recovery as identity
A behaviour-change campaign reframes workplace injury recovery as shared identity work, using real stories and three simple verbs.
Jio Story: Why Shared Memories Outlive Campaigns
Why Jio's 2016 data moment became a shared memory, how 'my first video call home' works as collective nostalgia, and what brands…
Fewer choices can lift purchase rates 10x
Why the jam study's 10x conversion gap shows consumers are predictably irrational, and how to design choice architecture that works with System…
Jio Story: What 170 Days of Unlimited Taught Marketers
In 2016, Jio's Welcome Offer made data feel limitless and changed what Indian consumers began to ask. Here's the psychology marketers still…
Eeken flips the 9-5 into an after-hours identity play
Eeken's 'Our Kinda 9-5' campaign reframes after-hours plans as the real workday, using identity and contrast to make footwear part of the…
Then vs Now: The Cyber Cafe Closed, the Pocket Opened
The everyday psychology of India's data shift: from rationed megabytes and cyber cafe queues to an always-on phone habit.
ChatGPT India’s first microdrama makes age the hook
The Grand Return casts Revathy as an older intern, using an intergenerational setup to position ChatGPT as useful across age groups.