Tag: <span>consumer psychology</span>
Jio Story: AI Everywhere Feels Possible at the Kitchen Counter
The future stops feeling foreign when it speaks your kitchen’s language. How everyday cues turn 5G, cloud and AI into something ordinary.
BGMI’s Collector films turn a game rank into family pride
How BGMI and Dentsu Creative Isobar use 80s Bollywood nostalgia and social proof to turn a Collection Level into a status symbol.
Miraggio markets the pre-festive mental checkout
The bag brand's LinkedIn-first 'Off The Clock' campaign borrows the Out of Office cue to market the moment people mentally leave work.
Jio Story: 524M+ Customers, Three Quiet Utilities
Three ordinary moments—UPI at a chai stall, a video-call study group, maps on a family trip—show how utility becomes a daily habit.
Jio Story: The First Video Call Home That Became Everyone’s
Why "my first video call home" became a collective memory—and how shared moments do marketing work no ad can.
The 2016 Welcome Offer Was a Reference-Point Reset
The 2016 Welcome Offer was less a pricing move and more a reference-point reset. Here's what Indian marketers can still use from…
How Naukri.com’s Hari Sadu Ad Turned an Insult Into Brand Gold
The Hari Sadu ad didn't sell job listings. It sold the relief of escaping a boss. Here is the behavioural science behind…
Planet Fitness names the fear: Feeling Gymtimidated?
Planet Fitness Australia's new Engine campaign names gymtimidation and uses exaggerated gym characters to sell a judgement-free welcome.
The Psychology Behind Pepsi’s Yeh Dil Maange More
The campaign didn't sell cola—it sold the feeling of wanting more. What Pepsi's Yeh Dil Maange More still teaches marketers about Indian…
When a First Video Call Home Becomes Shared Nostalgia
Collective nostalgia turns a private milestone into a shared reference. The first video call home shows how brands get embedded without being…
Jio Story: 170 Days That Taught Marketers a New Rule
In 2016, Jio's Welcome Offer didn't just cut prices. It reset India's data expectations and gave marketers a new rule for behaviour…
A 9x Lead Jump in Japan—With Zero New Headcount
How HubSpot rebuilt Japan's email automation in two months, split technical and cultural work, and grew qualified leads 9x without new hires.