Tag: <span>consumer behaviour</span>
Only 12.2% Plan Festive Buys. Brands Can Win Late
A 1,000+ consumer survey finds 91.6% will spend the same or more, yet only 12.2% plan ahead. Here is how brands can…
One Phone, Fourteen People, and a Shared Pop-Culture Venue
Cricket nights, web-series finales and wedding reels show how one connection turns solo streams into shared cultural rituals for Indian consumers.
The Corner Shop’s Khata Moves to the Cloud, Trust Stays Local
When the corner shop trades the paper khata for a cloud ledger, the real product isn't digital convenience—it's remembered trust.
Jio Story: The Habit Layer Beneath a Normal Tuesday
When UPI chai, study calls and road-trip maps stop being moments and become a background habit, the real brand work has already…
Festive e-sales rise up to 40% as premium defies inflation
Premium goods powered India's festive e-commerce opening, with sales up to 40% in three days despite inflation. Here's what upgrade buying means.
Jio’s Welcome Offer and the Zero-Price Effect
The 2016 Welcome Offer removed the data meter and reset what Indian consumers expected. A look at the zero-price effect behind a…
The Data Meter Didn’t Die; It Dissolved
How the shift from rationed data to an always-on pocket rewired buying behaviour, attention and what 'normal' feels like.
Myntra readies 8 million styles as scroll replaces search
Myntra removes the follower floor for creator commerce, betting that scroll discovery is now replacing search-led shopping. Here's what marketers can learn.
Jio Story: How One Local Voice Travels Across Four Screens
One local voice now moves through village calls, hostel hotspots, regional creators and festival streams—showing why belonging, not bandwidth, drives buying.
Jio Story: You’re Not One Data Archetype. You’re Four.
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are not fixed personas—they are moods you switch between daily. Here's the…
Jio Story: Mummy’s Dal Recipe Explains 5G, Cloud and AI
How a dal recipe before the cooker whistles explains 5G, cloud and AI Everywhere for Everyone, and why everyday habits beat tech…
Jio Story: The Khata’s Second Life
The kirana ledger moves from memory to cloud. What changes for the shop, the shopper and the relationship between them—beyond the record.