Tag: <span>consumer behaviour</span>
66% of Indian Concert-Goers Chase the Crowd ‘Chills’ Moment
BookMyShow's OOO survey of nearly 1,700 concert-goers finds 66% call singing along with fans their top 'chills' moment, and 46% get post-concert…
IRS returns after six years with trust-and-attention metric
The Indian Readership Survey is back after six years with digital readership and a planned trust-and-attention metric that goes beyond reach.
Dhanteras gold sales near Rs 60,000 cr as price drop lures
Dhanteras gold sales value is expected to rise 15-20% to about Rs 60,000 crore, but volumes stay flat. Here's the psychology behind…
Solo living is marketing’s next big shift
Ipsos's November update says brands must prepare for more solo and smaller households. Here's the psychology—and the practical moves—for marketers.
How Solitario Turned ₹5 Crore Into ₹90 Crore in 25 Months
Inside Solitario Diamonds' launch to ₹90 crore in 25 months: CMO Kabir Kate on point-of-view branding, cultural campaigns and lab-grown luxury.
870M Indians Access Indic Content—Make Regional Strategic
Why reach without relevance fails in India's multilingual market, and why regional creators must join strategy before the national creative is locked.
Pringles India: Premium First, Scale Later
How Pringles India built premium distinctiveness through selective distribution, cultural stunts and distinctive assets before its first big film.
Diwali 2026 ads trade formula for emotional connection
From Myntra's queer love story to Amazon's sibling nostalgia, Diwali 2026 campaigns use emotional truth instead of festive cliches. Here's what to…
The B2B Paradox: Bigger Stakes, Louder Emotions
B2B buyers weigh specs and spreadsheets, but the bigger the decision, the more emotion runs the show. Here is how to sell…
What Apple’s 600-Seat Music Hall Really Sells
Inside Apple's 600-seat, 48-speaker Music Hall at Battersea is a world-building play to convert fans, artists and the future of home sound.
How Nearly 1,000 Creators Drove 440M Views for Flipkart, POCO
Flipkart and POCO swapped banner-led Diwali ads for nearly 1,000 niche creators, building viral reach plus retail and tech trust to cross…
IGP’s Sabki Diwali Meethi brings security staff into gifting
Inside IGP's Sabki Diwali Meethi: a checkout add-on that lets customers send sweets to security staff, and why the gratitude play works.