Tag: <span>consumer behaviour</span>
Firefox Bikes and the Limits of Experience-Led Premiumization
Firefox Bikes used experience centres, not mass ads, to build a premium cycling brand. Post-Covid correction shows where retail theatre breaks.
What Reuters’ Dynamic Paywall Teaches About When People Pay
Reuters adjusts its paywall in real time to news-cycle demand and user behaviour. Here’s why that boosts subscriptions without killing ad revenue.
Why Mouthfeel Is Becoming Marketing’s Quiet Superpower
The food industry is learning that texture can drive purchase as much as taste. Here’s how crunch, chew and creaminess shape buying…
What Apple’s iPhone Duo Teaches About Brand Innovation
Apple's $1,999 foldable iPhone Duo is more than a pricing story. Innovation without marketing is a secret—here are seven rules for brand…
Consumers Forgive Average Ads, Not Poor Products
HUL's Rajneet Kohli says consumers forgive average ads but not poor products. Here are the shifts reshaping India's food and beverage market.
CMOs Are Losing the CEO Path. Here’s How to Fix It
McKinsey data reveals a dangerous gap: 70% of CEOs measure marketing on revenue and margin, but only 35% of CMOs do. Time…
India’s Cat Shift Is a Masterclass in Consumer Behaviour
Cats have jumped from under 10% to 40% of India's pet population. Here's what that reveals about trust, first-time pet parents and…
What France’s Anxious Shoppers Reveal About Consumer Psychology
French shoppers are splitting steaks, skipping wine and watching prices. Here's what that anxiety reveals about consumer psychology.
India’s D2C Growth Goes Under the Lens at e4m Summit 5.0
The e4m D2C Summit 5.0 gathers India's direct-to-consumer leaders to decode consumer behaviour, digital-first strategy and what actually drives durable growth.
India’s Gen Z Now Drives 43% of Consumption Spending
India's 377 million Gen Zs already steer $860 billion of spending, and most of it isn't their own money. What that means…
Cord-Cutting Is Slowing. Bundling Psychology Explains Why
US pay-TV losses are decelerating as cable operators bundle streaming apps. The behavioural science of bundling, friction and why cord-cutters never really…
India’s QSR Boom: Why Reference Points Now Set the Menu
India's QSR market is heading to USD 30-38 billion, but the real shift is psychological: diners now judge local food against global…