Tag: <span>consumer behaviour</span>
India Circus’ 300-400% Festive Surge, Bigg Boss to Gifting
How Godrej India Circus turned a recognisable Indian contemporary design and gifting culture into a 300-400% festive sales spike.
The 4 PM Slump Is the New Growth Engine for QSRs
Indian QSRs are chasing snacks, drinks and desserts as hybrid work loosens fixed meal hours. The real trick: telling an upsell from…
India spirits growth slows to 4.6% from 6.4% as mass lags
India's spirits growth slowed to 4.6% in the September quarter from 6.4%. Premium grew 5.7% while mass lagged at 3.7% as inflation…
Vadilal revenue hits ₹1,109.54 cr but profit slips
Vadilal's mascot-led push tries to close a relevance gap as FY26 revenue rises 9.47% to ₹1,109.54 cr, profit slips, and Reliance enters…
Firefox Bikes’ ₹6,000–₹20,000 Premium Balancing Act
How Hero Cycles kept Firefox distinct, added a value sub-brand, and used experience retail to hold the premium middle without dilution.
60% of Gen Z spent more this festive gifting season
A Rukam Capital–YouGov study finds Gen Z spent more, used AI for gift ideas and made self-gifting part of the festive basket.…
A Rs 149-a-month test for Kannada digital news
Deccan Herald and Prajavani have put selected stories behind a paywall. The real question is whether trust can turn into paid subscriptions.
Embedded finance sells the product but hides the brand
Embedded finance makes buying cover frictionless, but customers rarely recall the insurer. Brands must build recall when another platform owns the sale.
K-dramas hit 107.8M monthly viewers—and brands go Korean
Ormax data shows 107.8 million Indians now watch K-dramas monthly, up 48% from 2025. Zepto, McDonald's and Netflix are betting on the…
Amul’s 25 g Protein Cubes Turn Snacking Into a Ritual
Amul's 25 g protein cubes turn a functional snack into a shake-it-yourself ritual. Here's how participation and price shape trial.
Ipsos MediaCell clears CESP audit with 97% accuracy
Ipsos's passive measurement app reported 97% radio accuracy in a CESP audit. Here's what that means for cross-media planning.
US consumer sentiment hits 45.2, worst since 2011
US consumer sentiment fell to 45.2 in October, the lowest since 2011. Here's why the shift matters for brand and pricing strategy.