Tag: <span>consumer behaviour</span>
140M customers later, Nubank doubles down on purple
Nubank entered the US as Nu and kept the purple fintech copied. Inside the rebrand: Nu Sans type, playful motion and a…
The psychology behind Haldiram’s festive giving campaign
Haldiram’s new festive campaign runs on a small behavioural truth: giving feels good. Here’s the psychology behind its under-25-second films.
Cheerios fixes stale cereal for 9 in 10 bag hackers
General Mills finally launched Cheerios with a Ziploc seal. Here's why the packaging fix is a masterclass in effort reduction and hero-SKU…
Karwa Chauth home beauty demand doubles; UC grows 30%
Ahead of Karwa Chauth, Yes Madam expects 2X bookings and Urban Company reports 30% transaction growth. Here's what the rush reveals about…
Premium variants lift curd category growth to 25%
Mother Dairy MD on why Indian consumers mix affordable staples with premium upgrades - and how to price for selective trade-offs.
McCain India’s 63% Ad Jump Bought Only 3% Growth
A look at McCain India's long category-building playbook: localising snacks, chasing freezer space, and what a 63% ad rise for 3% growth…
What Pulsar’s Definitely Male Taught Marketers
In 2001, Bajaj Pulsar stopped selling engine specs and sold a male tribe. The campaign’s identity-led psychology still shapes Indian advertising.
Mandap on wheels: Ethnix chases its two-thirds sales window
A moving wedding mandap, a live band and an onboard ceremony: Ethnix by Raymond's Gurugram activation is a case study in driving…
Quick Commerce Splits FMCG Demand Between New and Old Retail
ET FoodXP 2026 leaders say quick commerce is creating new categories and impulse occasions while shifting some kirana purchases online.
Rural Gen Z buys across 19.1 categories a month
WPP Media-Kantar's Rural Barometer 2026 shows rural Gen Z buying across 19.1 categories, using AI more, and following creators. What should marketers…
From shelf space to trust: mall F&B share rises 8% to 19%
At ET FoodXP 2026, leaders said shelf visibility only buys trial. Trust, channel fit and premiumisation decide who wins repeat food purchases.
Jio Story: India’s Decade Online, Told by Local Voices
Village-to-city calls, hostel Wi-Fi huddles, regional creators and festival feeds: how India's online decade ran on shared screens.