Tag: <span>consumer behaviour</span>
AI Helps India’s Fast Fashion Ship 500 Styles Weekly
NewMe and Littlebox are using AI and first-party data to forecast trends, refresh weekly, and keep India's fast fashion relevant, fast and…
Candyman turns Halloween fear into Desi togetherness
Candyman's 'A Desi Halloween' flips a tired horror trope - fear as a reason to connect - and turns a global ritual…
The Kirana’s Ledger Learns to Live in the Cloud
When a kirana moves its khata from muscle memory to cloud memory, the shop doesn't just digitise records—it changes how it reads…
Jio Story: The Day Data Became the Room
The chai stall, the study call and the road trip reveal the quiet summit of India's data decade: data as an assumed…
Rural Gen Z buys 19.1 categories monthly, outpaces older India
WPP-Kantar's Rural Barometer 2026 shows rural Gen Z buys 19.1 categories monthly, leads AI adoption at 60.4%, and women close the online…
Jio Story: Why a First Video Call Feels Like Everyone’s Memory
Why a private first video call home became collective memory, and what that teaches brands about shared nostalgia and belonging.
Jio Story: The Zero-Price Cue That Reset Data
In 2016, the Welcome Offer did more than give free 4G: it moved India's reference point from metered cost to unlocked data.
Why 77.4% of agents advertised below final sale
New 2026 research shows asking prices anchor buyers and agents alike: more bidders often submit lower opening offers, and traffic is not…
Jio Story: 2016 to Now, the Habits That Quietly Swapped
The cyber cafe queue moved into the pocket. Small everyday shifts, from rationed data to unlimited, changed how India lives online.
JioHotstar Shoppable Ads Tap 83% Shopping-Ready Viewers
JioHotstar's new StreamToCart Ads let viewers add Instamart products to cart without pausing playback, shrinking the distance between attention and action.
60% of Gen Z spend more this festive season, on their own terms
A new consumer report shows Gen Z is spending more this festive season, but self-gifting, wellness and fragmented discovery are rewriting the…
Khajuraho’s Rs 500 Cr Push to Join India’s Golden Triangle
Madhya Pradesh wants to turn Delhi-Agra-Jaipur into a four-stop circuit. Here's the positioning lesson behind the Rs 500 crore Khajuraho bet.