Tag: <span>consumer behaviour</span>
Why Anthropologie Bet on Sneakers – And Landed Nike
Anthropologie says sneaker shoppers rose nearly 30% in a year and its shoe buyers are its most valuable cohort. Here's the psychology…
Why Gen Z Broke the Luxury Watch Playbook of Price Hikes
Swiss watchmakers say Gen Z buys emotion, not status. Here's the consumer psychology behind the shift and what brand builders should do…