Tag: <span>consumer behaviour</span>
Himalaya BabyCare’s 6-Film Play for First Winter
Himalaya BabyCare's 'Pehle Winter Ka Pehla Layer' turns a baby's first winter into a life-stage buying trigger, with six films in ten…
Apple’s first touchscreen MacBook Pro breaks a decade-old brand rule
Apple's first touchscreen MacBook Pro reverses a decade of saying no. What the shift teaches marketers about brand principles and product identity.
App deals, Peri-Peri push lift Burger King India sales 14%
How app-only value deals, a Peri-Peri flavour drop and a first-ever profit reveal the behavioural playbook behind Burger King India's 14% same-store…
Gen Z brands take 21.7% of India’s kirana market
New-age consumer brands grabbed 21.7% of India's kirana market in H1 FY27, up from 14.8%. The distribution moat is cracking—here's what it…
CEAT’s long-game ‘Safer & Smarter’ bet lands 18th in tyre value
CEAT has kept one platform for years while rivals chase cricket sponsorships. Here's what its 18th-place global tyre rank and EV proof…
Hamara Bajaj: The psychology of an ad that sold belonging
The psychology behind Hamara Bajaj: how Bajaj turned a scooter into middle-class India's badge of arrival, using ownership, identity and pride.
India’s running boom is a $9.92B sprint for Nike, Asics
Nike's first India-specific running shoe lands at Rs 3,795 as Asics chases premium leadership. Here's what the running boom means for brands.
CSR Comms Now Measures Behaviour Change, Not Reach
CSR communication is shifting from awareness to behaviour change. Here's what brand and marketing leaders can borrow from the next frontier.
Amul’s 40% Ice Cream Share Is a Value-Pricing Masterclass
How Amul turned a premium urban product into a mass category by giving its cooperative cost structure a credible, consumer-facing value story.
Karwa Chauth D2C Sales Rise 64% as Demand Spreads Beyond North
GoKwik network data shows Karwa Chauth D2C sales up 64% in six days, with festival-labelled demand spreading beyond the North and buyers…
Retention isn’t about stopping customers from leaving
BFSI marketers say low CAC, frequent UPI use and more data don't equal loyalty—transparency, ease of exit and lifetime value do.
The Times tests macro payments beyond 680,000 subscribers
The Times of London is testing one-off 'macro payments' for high-value guides, chasing non-subscribers without cannibalising its 680,000-strong base.