Tag: <span>consumer behaviour</span>
AI Discovery Is Splintering Past ChatGPT. Here’s How to Adapt
ChatGPT's share of AI prompts fell from 70% to 50% in 2026 as Gemini, Claude and Google AI Overviews rose. Here's how…
Why Magnum Is Turning Diwali Into an Ice Cream Occasion
Magnum is cutting prices, reformulating and trying to create a Diwali ice cream ritual in India. Here's what that teaches about occasion…
US Shoppers Spend More but Feel Worse: A Mood Paradox
US consumer sentiment is falling while spending keeps rising. Goldman Sachs points to trust, headlines and institutions—not just income. What it means…
Why Indians Now Wait Longer but Spend More on Smartphones
India’s smartphone market shows a pricing paradox: longer upgrade cycles, EMI-led spending and selective premiumisation. Here’s what it means for brands.
Akasa Elevate and the Psychology of Airline Loyalty
How Akasa Elevate uses status, flexibility and first-party data to shape Indian flyer loyalty before points redemption goes live.
Why Retail Media Networks Still Struggle as Brand-Building Channels
Retail media networks now promise full-funnel reach, but attribution models and budget silos keep pulling spend toward performance. Here's why.
Liberty’s Multi-Brand Bet: A House of Brands in Footwear
Liberty built 10+ sub-brands to match India’s occasion-driven footwear market. Here’s the psychology and trade-off behind a house of brands.
India’s Next Gen: 91% pay more attention to funny brands
Snapchat and Omnicom's six-country study shows 91% of India's Next Gen pay more attention to funny brands—but forced humour backfires.
What F1’s Apple TV Dip Teaches Brands About Demand Signals
F1’s U.S. viewership fell sharply after moving to Apple TV, but attendance and engagement rose. Here’s how to read the demand behind…
Decathlon India’s Private-Label Stress Test
Decathlon India out-earns global sportswear rivals, yet FY25 shows how fast a private-label price promise can crack when costs rise. Here’s the…
What Streaming Price Hikes Teach Us About Pricing Psychology
Streamers have raised prices repeatedly since 2019. Digiday maps the shifts: why small hikes, anchors and bundles keep consumers paying.
Email Marketing at Scale: Why Good Tactics Fail
Enterprise email teams often master basics yet still see deliverability and engagement unravel. Here's why governance, data, and measurement gaps compound.