Tag: <span>consumer behaviour</span>
More than 65% of Zomato Opens Are Exploratory, Not a Bug
Goyal: AI agents threaten District more than Zomato or Blinkit; browsing is discovery and fulfilment owns the outcome.
Instagram’s 90-Minute Video Turns Reels Into a Funnel
Instagram’s new Features format allows up to 90 minutes of horizontal video, with Reels clips as short-form doorways to long content.
Jio Story: 524M+ Customers, Village Calls to Festival Feeds
A village video call, a hostel hotspot and a festival feed reveal one consumer shift: data became a local ritual, not a…
Jio Story: Why One Phone Becomes a Pop Culture Huddle
Why cricket nights, finale watch parties and wedding reels turn a lone screen into a shared ritual—and what marketers can learn from…
Why Mummy’s Dal Question Explains Jio’s AI Future
The future of 5G, cloud and AI shows up in a familiar kitchen question. Here's why everyday tasks, not tech demos, make…
Kirana to Cloud: The Shop’s Gut Feeling Meets a Data Layer
When a kirana’s khata moves to the cloud, the shop gains a searchable memory and the customer gains a shop that knows…
Snapchat’s Inner Circle Shows Gen Z Buys on Peer Trust
Snapchat's Inner Circle campaign teams up with Myntra, Instamart and Nykaa to show how close-friend chats turn festive Gen Z inspiration into…
Jio Story: The Utility Layer Inside a Normal Day
Why UPI at the chai stall, a study video call and maps on a road trip feel effortless—and what that teaches brands…
Etude’s India test: K-beauty novelty hits a pricing wall
Etude is betting on skincare-infused complexion and local launches, but novelty alone won't justify K-beauty's price gap in India.
44% of Indian live-event fans seek emotional healing at shows
BookMyShow Live's study of 1,700 fans across 75 Indian cities finds 44% attend live shows hoping for emotional healing—and only 4% for…
Pidilite lifts ad spend to 5.4% of sales to build categories
Pidilite is spending more on marketing. The real shift is where the money goes—into building categories before brands, from construction chemicals to…
Jio Story: The Habits That Outgrew Data Rationing
The cyber cafe didn’t close because of a campaign. It faded when data stopped being a decision. A look at the habits…