Tag: <span>consumer behaviour</span>
The Psychology Behind RACV’s As It Should Be
RACV and Special use potholes, blocked toilets and one locked-off shot to make insurance feel human. Here's the psychology behind it.
Quaker’s 2026 bet: 12g protein and 33% fibre
Quaker's India journey from heart-health education to a 2026 protein-and-fibre refresh shows why health claims need to be taught, not assumed.
The Pavlovian myth: relevance beats emotion in ads
Watson brought Pavlov's conditioning to ads and the industry followed. Modern search experiments suggest usefulness, not emotion, drives sales.
Jio Story: One Data Habit From Village Call to Festival Feed
How village-to-city calls, hostel Wi-Fi rituals and festival reels became one shared behavioural pattern across India's data decade.
L’Oréal’s 20% SAPMENA growth powers its India quick-commerce bet
SAPMENA grew 20% in Q3, and L'Oréal is leaning on quick commerce and local content to keep India's beauty momentum going.
Jio’s 5G, Cloud and AI Future, Explained by One Dal Question
What a mother's dal question reveals about Jio's 5G, cloud and AI promise—and why the next tech pitch will be won in…
From Khata Book to Cloud Habit
The corner shop's memory used to live in a khata and the owner's head. The cloud changes how small Indian shops remember…
How Airtel Made Friendship a Product Benefit
A throwback look at Airtel’s Har Ek Friend Zaroori Hota Hai: the behavioural levers that made a mobile network feel like friendship.
Jio Story: The Habit Utility Behind a Normal Day
When data fades into daily routines—UPI at the chai stall, a study video call, maps on a road trip—it becomes habit, not…
Jio Story: The Five Human Rhythms on One Data Layer
Why the data saver, midnight binger, kirana owner, first-generation creator and Dadi reveal the deeper shift in India's data behaviour.
Jio Story: When My First Video Call Became Ours
Why the Jio data moment and 'my first video call home' became collective nostalgia—and what shared memories teach brands.
Jio Story: The Quiet Shift From Data Rationing to Data Default
How India's everyday relationship with data shifted from scarcity to default, and what that teaches marketers about habit, access and attention.