Tag: <span>consumer behaviour</span>
The Village Call That Became India’s Shared Screen
Village-to-city video calls, hostel streaming nights and festival reels show how India turned cheaper data into shared local rituals.
Lenovo’s Broadway tablet ad bets on song over specs
A musical ad for the Idea Tab Pro Gen 2 hides the spec sheet inside a Broadway number. It's fun, but does…
Surf Excel Daag Acche Hain: The Psychology of the Stain
Surf Excel's Daag Acche Hain reframed stains as proof of childhood. Here's the behavioural science behind the ad that changed detergent marketing.
Shared Screens Made Jio Pop Culture a Group Ritual
Cricket huddles, finale nights and wedding reels show how one connection turned streaming into shared ritual and why marketers should watch the…
Why the Dal Question Is Jio’s Real AI Demo
A mother asking AI for a dal recipe shows how 5G, cloud and AI become habits. The future is not infrastructure; it's…
Kirana to Cloud: The Shop’s Memory Goes Digital
The khata was a memory device. As kiranas move to the cloud, the shop's recall changes, and so does the customer relationship.
Nerolac remixes its 1990 jingle for young buyers
Kansai Nerolac refreshed its 1990 jingle with Yashraj Mukhate for Diwali. Here is what the remix says about sonic branding and young…
Jio Story: The Moment Data Stopped Being the Story
The saver, binger, kirana owner, creator and Dadi reveal the real shift: India stopped asking what data costs and started living in…
Festive Quick Commerce Is a Stocking Test—One Brand Is 80% Ready
Quick commerce is becoming a festive gifting channel, but brands differ on stock readiness. Here's why dark-store availability is the new conversion…
Godrej Tests Microdramas as 1 in 2 Watch Daily
Godrej Enterprises Group is running an eight-episode Instagram microdrama to see if serialised stories can lift brand consideration, not just views.
Why 40% of Indian shoppers are looking past logos
Indian premium buyers are moving past logos to fabric, fit and repeat value. Here is what quiet premium means for brand strategy.
Jio Story: The Data Anxiety That Quietly Disappeared
How India moved from rationing megabytes to living inside always-on data, and what that reveals about habits, defaults and shared moments.