Tag: <span>consumer behaviour</span>
45% of Shoppers Now Say Return Fraud Is OK
Why permissive return policies are backfiring: 45% of shoppers now see return fraud as acceptable, and holiday returns hit 17%.
How a Love-Letter Ad Earned 2.7M Views
A down-ballot Minnesota ad skipped attack lines, told a story of home, and pulled at least 2.7M views. Here's the identity-first psychology…
76% Blame Global Conflict for Cost-of-Living Pain
Ipsos's ninth Cost of Living Monitor shows 76% blame conflict for rising prices and 70% expect higher energy bills. Here's how brands…
Jio Story: How Local Voices Became India’s Shared Moments
Jio Story: Village video calls, hostel hotspots and festival reels show how local voices turned connectivity into shared memory.
Jio Story: Which Data Persona Did the Decade Make You?
Four data selves—Saver, Binger, Hotspot Hero, Reel Royalty—show how India moved from rationed data to shared ritual. A consumer behaviour read.
APAC Economic Confidence Dips to 49% Despite Stable Finances
APAC consumers can pay their bills but are cutting spending as economic confidence slides, finds Dentsu's Q3 2026 Consumer Navigator.
The Future Made Simple: Mummy, AI and the Cloud
Jio's 5G, cloud and AI future makes sense once it enters the kitchen. A mother asking AI for a dal recipe shows…
Luxury Lost 70 Million Buyers. True Rarity Is the Fix
Luxury's artificial scarcity is backfiring. The sector lost 70 million consumers since 2022. Here's why true rarity and made-on-demand may restart growth.
When Data Stopped Being the Story
The 2016 Welcome Offer reset pricing, but the deeper shift was behavioural: data became a quiet daily utility, from chai-stall UPI to…
Jio Story: The Emotional Jobs Inside a Connection
The data saver, midnight binger, kirana owner, creator and Dadi on video show how a network became a set of emotional jobs,…
Limelight launches Miss Clarity to rethink diamond assumptions
Limelight pairs Shilpa Shetty with a diamond expert character to challenge jewellery's unspoken rules on size, proposals and gifting.
Target’s $5 holiday playbook: anchors, exclusives, AI
How Target's $5 candles, daily deals and Ask Target AI reveal a price-ladder strategy for budget-conscious holiday shoppers.