Tag: <span>consumer behaviour</span>
Jio’s Human Arc: Five Habits That Made Data Ordinary
From the midnight binger to Dadi's first video call, the Jio arc reads as five small habits—and a shift from data cost…
Jio Story: The Welcome Offer Reframed India’s Data Question
The 2016 Welcome Offer was less a discount than a reference-price reset. Here's what it taught marketers about selling possibility instead of…
Croma CMO: online isn’t always cheaper, offline owns 70%
Croma CMO Amit Agarwal busts the online-is-cheaper myth, with 70% of electronics sales still offline and price parity keeping stores competitive.
AI is becoming the new gatekeeper for D2C discovery
A roundtable with D2C leaders breaks down why AI-driven discovery is rewriting brand visibility, content strategy and the purchase journey.
Dussehra Gold Volumes Fell 25% While Values Rose 30-35%
A Langoor and Quilt.AI study finds Dussehra shoppers kept rituals but shrank the purchase: gold volume fell 25% while value rose 30-35%.
Jio Story: When Local Voices Became Everyday Media
Village video calls, hostel Wi-Fi and regional creators turned Jio into an ambient habit across India. What marketers can learn from local…
How Lollapalooza’s $550 Pass Sells Out in 15 Minutes
Lollapalooza's four-day pass sold out in 15 minutes. Information withholding, urgency and a $515 decoy made $550 feel like a bargain.
Mountain Dew’s Dar Ke Aage Jeet Hai: The Fear Reframe
How Mountain Dew India's 2008 Dar Ke Aage Jeet Hai campaign made fear an asset—a case study in selling an emotional state,…
Festive gold volumes fell 25% as buyers went compact
A study across four metros shows how Indian consumers kept Dussehra rituals alive while shrinking gold purchases amid record prices.
Jio Story: Mummy’s Dal and the Disappearing AI
What happens when Mummy asks AI for a dal recipe? 5G, cloud and everyday AI become ordinary—and that is the real adoption…
Why the iPhone mini still has a cult following
A devoted group still refuses to upgrade from the iPhone mini. Here's the psychology of 'good enough' tech and what brands can…
Kirana to Cloud: The Customer the Khata Couldn’t Forget
When the khata moves from paper to cloud, the kirana's memory becomes searchable, shared and portable. Here's what that changes for shoppers…