Tag: <span>consumer behaviour</span>
Five Small Habits That Reveal India’s Post-Scarcity Data Mindset
The data saver, midnight binger, kirana owner, first-generation creator and Dadi's first video call reveal how India's question moved from data cost…
Mentos Khao Dimaag Ki Batti Jalao: The Psychology of the Ad
A throwback to Mentos India's 'Dimaag Ki Batti Jalao' ad: how pattern interrupt and cognitive reframing made a mint feel like insight.
Half of Gen Z beauty buyers now live outside metros
Myntra report: half of Gen Z beauty buyers are in Tier 2 and 3 cities, with K-beauty up 200% and minis driving…
Scotts WEE-MERGENCY: the psychology of a tiny lawn patch
Scotts and Beau Ryan turn dog-urine lawn patches into a mock emergency. Here's the behavioural science behind WEE-MERGENCY.
Why India’s Whisky Drinkers Trade Up Only on Some Occasions
William Grant & Sons sees older Scotch grow as affluent Indians trade up for weddings and Diwali - converting that into daily…
Jio Story: The Everyday Shift Data Forgot to Announce
From rationed data and the cyber cafe to an always-on pocket, India's data decade changed access. The deeper shift: data became an…
Jio Story: From Village Call to Local Voice Loop
How village-to-city video calls, hostel Wi-Fi culture and regional creators turned local attention into a daily behaviour for Indian audiences.
Apple India: 10% Share Without a Cheaper iPhone
How Apple went from 4% to a projected 10% India smartphone share without a cheaper iPhone—by building factories, stores and financing first.
Jio Story: Are You Data Saver, Binger, Hero or Reel Royalty?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal four behavioural scripts behind India's data decade—and how to market to…
Reliance Digital’s festive sale bets on 50% second-product discounts
Reliance Digital's Festival of Electronics uses a 50% second-product discount and exchange bonuses up to Rs20,000 to build bigger festive baskets. Here's…
Jio Story: One Phone, Fourteen People, Three Rituals
Why a cricket night, a web-series finale and wedding reels turn one connection into a shared ritual—and what that teaches marketers.
K-beauty up 200%, men’s skincare 78%: Myntra’s Gen Z shift
Myntra's Gen Z report shows K-beauty demand up 200%, men's skincare orders up 78%, and a prevention-first shift in how India buys…