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Tag: <span>consumer behaviour</span>

Why one in five homes is shrinking the grocery shelf
Consumer Behaviour

Why One in Five Homes Is Rewriting Grocery Packaging

NielsenIQ sees mini cans, personal packs and portion-sized formats shaping the 2035 shelf as households shrink and GLP-1 use rises.

2 min read
Kirana to cloud: what changes for the shop and its customers
Consumer Behaviour

Kirana to Cloud: The Regular Becomes a Record

The move from khata to cloud changes the shop's memory of customers. Here's what shifts for the kirana and its buyers.

3 min read
Kids' TV Hits a 50-50 Split and Breaks a Remote Bias
Marketing Psychology

Kids’ TV Hits a 50-50 Split and Breaks a Remote Bias

Warner Bros. Discovery's kids' chief traces the missing girl characters to a remote-control bias — and the 50-50 split now forcing change.

3 min read
What five everyday Jio habits reveal about Indian consumers
Consumer Behaviour

Jio Story: The Psychology of Five Everyday Data Lives

Five familiar figures—the data saver, midnight binger, kirana owner, first creator and Dadi on her first call—show how data quietly became a…

2 min read
$300M TikTok sleep brand makes Target debut
Consumer Behaviour

$300M TikTok sleep brand makes Target debut

Target is putting a TikTok-born sleep brand with a $300M second-year run rate in 550 stores to revive its falling home category.

2 min read
The day data stopped being a budget and became a default
Consumer Behaviour

Jio Story: The Day Counting Stopped and Habits Reordered

The real Jio-era shift was mental: when data stopped being counted, decisions moved from saving megabytes to choosing identity, ease and relevance.

2 min read
Trimacare's six-film push makes pregnancy nutrition stage-wise
Branding

Trimacare’s 6-Film Push Sells Pregnancy Nutrition by Stage

Trimacare signs Yami Gautam for a six-film campaign that reframes pregnancy nutrition from single pills to trimester-specific combinations.

2 min read
Pepsi India's Yeh Dil Maange More: Selling Want, Not Cola
Throwback

Pepsi India’s Yeh Dil Maange More: Selling Want, Not Cola

The psychology behind Pepsi India's 'Yeh Dil Maange More'—how a tagline branded youthful desire and turned wanting more into a cultural rallying…

3 min read
Village calls, hostel Wi-Fi, regional creators: local voices go big
Consumer Behaviour

Jio Story: When Local Voices Found Their Own Stage

Village-to-city calls, hostel hotspots, regional creators and festival feeds show why being recognised beats being targeted.

3 min read
Four data selves, one phone, many different moments
Consumer Behaviour

Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty: All Four

The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty aren't four markets—they're four moments in one day. Marketers who market to…

2 min read
One connection became the neighbourhood's pop culture screen
Consumer Behaviour

Jio Story: One Connection as the Pop Culture Screen

How cricket nights, web-series finales and wedding reels turned one phone into a shared cultural stage—and what that reveals about belonging.

3 min read
SMOOR stretches beyond chocolate as gifting drives 25–30% revenue
Branding

SMOOR rebrands beyond chocolate as gifting drives 25–30% revenue

SMOOR says festive gifting now drives 25–30% of revenue as it rolls out a SMOOR 2.0 rebrand, United by Flavors, to sell…

3 min read