Tag: <span>consumer behaviour</span>
What Zuck’s Guinness wince reveals about brand authenticity
A viral clip of Mark Zuckerberg grimacing at a Guinness shows how public consumption has become an authenticity test for founders and…
Kirana to Cloud: The Counter Learns a New Memory
The khata wasn't just a ledger. When the corner shop moves its memory to the cloud, trust, credit and buying habits shift…
India’s luxury market to cross $12B by 2028
India's luxury market is set to pass USD 12 bn by 2028, but the real shift is from dictatorial exclusivity to collaborative…
Jio Story: The Five Habits Behind India’s Data Decade
The data saver, midnight binger, digital kirana, first creator and Dadi's first call reveal the habit layer Jio quietly built.
ICICI Life swaps fear for ease in new brand platform
ICICI Life and Ogilvy reframe life insurance from risk and anxiety to calm, everyday ease—and show why that emotional shift matters for…
Why My First Video Call Home Works as Shared Nostalgia
Why a private first video call home became a cultural timestamp—and how brands can build on shared nostalgia without owning the moment.
Jio’s Welcome Offer Rewired India’s Data Expectations
The 2016 launch didn't just change data pricing. It reset the reference point for trial, habit and daily mobile life—and left marketers…
India’s zero-sugar cola surge rewrites the beverage playbook
India's zero-sugar cola surge outran supply this summer. Wellness, younger buyers and quick commerce are making drinks an occasion-based game.
Then vs Now: From Cyber Cafe to Every Pocket
From cyber cafe queues to the always-on pocket, this Jio Story unpacks how unlimited data rewired India's daily consumer habits.
AI Now Makes Your Brand’s First Pitch Without You
AI assistants now filter brands before customers ever compare options. A mention is no longer a recommendation; here's how to get chosen.
Jio Story: The Shared Memory That Outlived the Offer
Why Jio's 2016 data moment became collective nostalgia, and how brands build on shared memories that customers already own.
India’s Anime Boom Is a Branding Test, Not a Trend
India's anime fandom is now mainstream. Winning it means respecting lore, leaning into limited drops and showing up through gaming—not pasting on…