Tag: <span>consumer behaviour</span>
Jio Story: The Quiet Shift from Rationing to Reflex
In 2016, data was rationed. Today, it is an always-on reflex. Read the everyday psychology of Jio's shift from meter to background.
Sony Vizha’s Tamil TV bet: nearly 50% under 35 and underserved
Sony Vizha launches October 19 betting that nearly half of Tamil Nadu's under-35 viewers want wider genres without leaving Tamil behind.
27 million women-led homes, yet ads show the nuclear family
Indian ads still default to mum, dad, son and daughter. Yet 27 million households are headed by women, and real homes are…
Nirma’s Jingle: How a Budget Detergent Became Aspirational
How Nirma turned a low-cost detergent into a trusted, aspirational brand with a jingle, fluency, familiarity and price-value framing.
Which Jio Archetype Are You? India’s Four Data Selves, Decoded
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are not fixed types. They are roles the same user switches between…
Jio Story: How One Connection Made Pop Culture a Group Ritual
Why a single Jio connection became the campfire for cricket nights, finale binge-watching and wedding reels—and what that teaches marketers.
CNN bets on the 1% of super users behind 81% of revenue
CNN is taking All Access to the U.K. and Canada, betting on a tiny group of super users that can drive up…
What 80% family CTV viewing means for brand-building
Pidilite's Sudhanshu Vats and Samsung Ads argue that consistency, creativity and the shared TV screen still beat AI shortcuts in brand-building.
India’s Festive Economy Hits ₹1.24 Lakh Crore, Four-Month Window
India's festive season has grown into a ₹1.24 lakh crore, four-month cultural window. Here's why brands are moving from Diwali campaigns to…
Why 80% of Éntisi’s festive business is gifting
India's festive basket is moving from mithai boxes to gourmet hampers. Éntisi says gifting drives 80% of festive business; here's why.
Retail media’s festive ad spend set to reach ₹11,500 crore
Festive commerce and retail media spending is projected to grow 27% to ₹11,500 crore as brands chase shoppers closer to the buy…
Forever New at 20: doubling without discounting
Forever New plans to nearly double global business in three to five years—without chasing fast-fashion speed or discounts. The brand playbook behind…