Tag: <span>consumer behaviour</span>
Why Blinkit won’t chase private-label margins
Blinkit CEO Albinder Dhindsa argues private labels are not a quick fix for margins—and explains where own brands still make sense.
Gold at ₹1.48 Lakh: Festive Buyers Trade Down, Not Out
Dussehra jewellery sales stayed flat as gold rose 35% to ₹1.48 lakh per 10 gm. Buyers shifted to 9-carat gold, lightweight pieces…
Jio Story: The Shift From Data Rationing to Data Reflex
Data was once a budget line checked before every video. Now it is an invisible reflex. This Jio Story reads the 2016-to-now…
Kinder Joy’s Diwali packs earn 10M organic views early
Ferrero India reshapes Kinder Joy packs as lanterns, rockets and anars, earning 10M organic views and turning Diwali packaging into a ritual.
Wellbeing is going camera shy. Brands need a new script.
Ipsos research across the US, France and China finds wellbeing is moving from self-optimisation to privacy and connection. Here's how brands can…
Only 12% expect pay to beat inflation in 2023
Ipsos's 36-country study finds only 12% expect an inflation-beating pay rise, while 7 in 10 expect higher bills—changing how people buy.
Airbnb festive searches rise 40% as Gen Z leads the shift
Airbnb's festive domestic searches grew nearly 40% year on year, led by Gen Z and families seeking culture, meaning and non-urban getaways.
India’s Data Decade Made Four Characters. Which Are You?
India's data decade created four characters: the saver, the binger, the hotspot hero and Reel Royalty. They show how behaviour changed when…
Jio Story: A Dal Recipe, a 5G Connection and an AI Answer
A familiar kitchen question shows what 5G, cloud and AI Everywhere actually mean—without jargon, for marketers and brand builders.
Kirana to Cloud: The Shop’s Second Memory Goes Digital
When the khata moves to the cloud, the kirana's memory becomes a service. Here's the psychology behind the quiet digital shift at…
Beauty’s next $2B market is the Ozempic face
Galderma, Natura and L'Oreal are testing products for facial sagging as GLP-1 drugs boom. Here's why the $2B Ozempic face market matters.
Jio’s Real Job Is Disappearing Into a Normal Day
From a chai-stall UPI tap to a study-group video call and a family road-trip map, everyday data has become quiet utility. Here's…