Tag: <span>consumer behaviour</span>
Why Overpricing Backfires: The Psychology of Listing Prices
Savills' latest research shows why sellers overprice in weak markets, how stale listings change buyer perception, and why pricing is psychology first.
Jio Story: Five Human Habits Behind the Data Reset
The saver, the binger, the kirana owner, the creator and Dadi reveal the psychology behind India's move from data costs to data…
Jio Story: The Cyber Cafe Closed Quietly, India Stopped Counting
The 2016 shift from rationed data to unlimited access changed how India behaves online. This is the everyday psychology behind that quiet…
TenxYou’s INR 50 Crore Run Rate Is About Product, Not Sachin
TenxYou's early customers bought for Sachin; now comfort drives repeat purchase. Inside the INR 2,000-5,000 gap and the offline plan.
Smirnoff RTD grows 12% as Diageo enters India
Diageo is bringing Smirnoff Ice to India's small but growing ready-to-drink aisle, betting on flavour experimentation and convenience.
An $8 billion category gap is hiding in glasses cases
The wet wipes market hit an estimated 8 billion USD, but lens care is still a yellow cloth. Why the post-purchase moment…
Jio Story: How Local Voices Made the Network Feel Like Home
Village calls, hostel hotspots, regional creators and festival streams turned data into belonging. A look at the psychology of a network that…
Wellness is a belief system now, and 78% want control
Ipsos finds 78% want more control over health decisions as wellness evolves from product category to belief system. Brands must sell clarity,…
Jio Story: Why Mummy’s Dal Recipe Explains 5G and AI
How a mother's dal question, not a speed test, explains 5G, cloud and AI Everywhere for Everyone as an everyday habit.
Forevermark’s average bill value jumps 80% to $4,500
Forevermark's average bill value rose 80% to $4,500 as India's natural diamond jewellery market grew 13.5%. Here's what drove the premium.
9 in 10 festive shoppers research, 70% buy on impulse
Google-Ipsos study shows Indian festive shoppers do deep research yet still make 70% of purchases spontaneously. Here's what marketers should do.
Jio Story: From Cyber Cafe Timers to Unnoticed Data
How India moved from rationed top-ups and cyber cafe timers to always-on data, and what that shift reveals about habit formation and…