Tag: <span>consumer behaviour</span>
Godawan’s 15,000-hour craft film shows purpose is a slow signal
Why Godawan's 8-month, 15,000-hour stop-motion film on the Great Indian Bustard is a costly signal of brand purpose—and what marketers can learn.
Jio and the Psychology of the Shared Pop-Culture Screen
Cricket nights, finale pauses and wedding reels turned one connection into a shared stage. Here's the behavioural science behind the ritual.
Caffeine Is the New Protein, Growing 6% Annually
Caffeine is moving into jerky, gummies and chocolate as shoppers buy focus and productivity—6% annual growth is forecast through 2030.
The Dal Test: Jio’s AI Everywhere Starts in the Kitchen
The quiet test of Jio's AI Everywhere may be a kitchen request: mummy asking for a dal recipe that arrives without friction,…
India’s Best Sellers Are Won by Trust, Not Visibility
Novelty can win trial, but Indian brand leaders say the tenth purchase is earned through performance, availability, advocacy and trust.
Khata to Cloud: The Kirana Shop’s Quiet Rewiring
A look at how Jio's connected tools are rewiring the kirana: memory becomes searchable, but trust stays local.
Airport retail: winning a ₹6,000/sq ft gifting gamble
Airport rents can hit ₹6,000 a square foot, but gift-led, speed-first retail wins. What Hidesign, Forest Essentials and Bengaluru airport teach us.
Carrier India’s 1,000th Chiller Shows Engineering as Brand Proof
Carrier India's commercial and residential arms tell two positioning stories. Here's why proof-point engineering wins in B2B and what marketers can copy.
Jio’s Invisible Utility: Data Without the Meter
How chai-stall UPI, study-group video calls and road-trip maps turned data from a scarce resource into psychological wallpaper.
Jio’s Human Story: Data Saver, Binger, Kirana, Dadi
A consumer-behaviour reading of Jio's decade through the data saver, the midnight binger, the kirana owner and Dadi's first video call.
Hansaplast’s 99% bacteria-blocking plasters become play gear
Hansaplast turns a minor cut into a collectible play moment with Jonty Rhodes. What the kids' care boom means for brand strategy.
How Jio’s Welcome Offer Reset India’s Data Expectations
The 2016 Jio Welcome Offer reset India's reference price for data. Here's what marketers can learn from the psychology of free.