Tag: <span>consumer behaviour</span>
From data rations to unlimited: the quiet shift since 2016
The shift from rationed data to always-on access changed more than plans. It changed what people count: not megabytes, but attention.
Hyatt Bets Hotel Loyalty on Sport, Wellness and Culture
Hyatt is moving loyalty beyond points—into race-cations, wellness and culture. Here's why identity beats transaction, and what brands can copy.
Kannada IPL Feed Reach Jumps 30% as Regional Viewing Surges
Kannada IPL feed reach rose 30% on JioHotstar, Telugu grew 23% and Tamil 12%. JioStar's Beyond Boundaries turns regional fandom into ad…
A trolled sweet sells 100 million boxes every Diwali. Here’s why
Soan Papdi is mocked, re-gifted and ubiquitous. Yet it sells 100 million boxes every Diwali. Here is the brand strategy behind its…
Influencer spend crosses ₹3,000 crore as TV growth slows
Influencer marketing has crossed ₹3,000 crore in India while TV ads grow at 4-6% and hoardings plateau. Here's the psychology behind the…
65% of Consumers Avoid Ads. Marketers Can Fix That.
Omnicom's 1,136-person study finds 65% avoid ads—but avoidance is a spectrum of behaviours, and there are four ways to make ads feel…
WPP: Quick commerce took an FMCG client to 70-80% of sales
WPP Media India's new playbook says brands can test products, read live purchase signals and scale based on marketplace behaviour.
India’s microdrama market is already a $600M business
Microdramas grew from a novelty into a $600M market in India. Here's what the watch-time, subscription and branded-content shifts mean for marketers.
How 200+ BFSI Professionals Plan to Earn Trust in the AI Age
BankFin 360 returns to Mumbai on October 8 with 40+ speakers and eight sessions on earning consumer trust as AI reshapes financial…
Blue Star’s Two-Thirds Small-Town Sales Upend Rural Marketing
Rural India is no longer one price-sensitive market. A 2026 summit showed premium aspiration in small towns, led by Blue Star's two-thirds…
OPPO’s Big Selfie: the psychology of fitting everyone in
Bobby Deol and Divyenndu turn OPPO F35's group selfie pitch into a lesson on belonging, social proof, and inclusion.
Titan’s 1987 Ad That Made Watches Gifts
How Titan’s 1987 ‘Times of Your Life’ ad reframed watches as emotional gifts, using mental accounting, signalling and memory.