Tag: <span>consumer behaviour</span>
Why 62% of fans now want real rooms, not just feeds
Creators are moving audiences off feeds and into live events, and brands are counting turnout, not reach. A look at the post-feed…
Social media turned intimate wear into a shared conversation
Once-taboo conversations about fit and support are moving from private trial-and-error to public, fit-led buying. Here's what brands can learn.
Dumb Ways to Die: The Psychology of a Viral Warning
How Metro Trains and McCann Melbourne turned a rail-safety warning into a global singalong by making danger feel adorable and highly shareable.
Trivago guy’s platform turns travel advice into paid service
Tripixo, founded by former Trivago face Abhinav Kumar, opens its creator beta so travel creators can charge for judgment they now give…
The psychology of Extra Gum’s Sarah & Juan ad
How a two-minute chewing gum film used costly signals, peak-end memory and emotional pairing to turn a wrapper into a keepsake—and lift…
Only 57% of Brands Consistently Deliver Their Experience Promise
Ipsos's latest Experience Perspective season offers a sharp warning: only 57% of organisations deliver the experience their brand promises. Here's how to…
TV Isn’t Dying. It’s Learning to Follow Viewers
Ipsos sees TV evolving into a connected hub around three shifts: content that follows you, context-aware screens and deeper immersion. Here's how…
How Tata Tea’s Jaago Re Made Waking Up a Duty
How a tea brand turned a daily habit into an identity badge by tapping civic guilt, identity signalling and a simple command.
Traya Makes Hair Fall Visible With 109,500-Strand Cube
Traya Health's Bandra Bandstand cube turns 300 strands a day into a visible 109,500 a year—and shows how to market an invisible…
The psychology of Bournvita’s Tan Ki Shakti, Man Ki Shakti
The psychology behind Bournvita's 'Tan Ki Shakti, Man Ki Shakti' ad: how a malt drink became an exam-time confidence ritual.
Inflation Bites as Shoppers Count Every Penny
Urban spending fell 4% and rural grocery dropped 5% as Indian shoppers protect essentials and postpone impulse buys. Here's what marketers should…
Amazon removed Kindle buttons—now sells them back for $35
Amazon spent a decade removing physical page-turn buttons. Now $35 clickers and $80 covers sell the feature back. Here's the psychology.