Tag: <span>consumer behaviour</span>
Bombay Shaving Company’s trimmer is so good it’s killing repurchase
A LinkedIn 'complaint' about a trimmer battery that refuses to die exposes a paradox: extreme durability builds trust but removes the next…
The Psychology Behind India’s Cash Gold Boom
When official prices rise, an off-the-books discount feels like smart saving. India's cash gold market shows how reference prices and trust shape…
The two clocks reshaping media: why short-form became premium
Ambient scrolling is no longer filler. Fast Company links the rise of short-form to an 1865 coal paradox, and shows how media…
Parle-G’s G Maane Genius: The Ad That Made a Letter Mean More
The psychology behind Parle-G's G Maane Genius film—how one letter and a street-performer gag turned a biscuit into a symbol of everyday…
Consumers are aspiration-led, not category-led: Super.money
Super.money CTO Kaushik Mukherjee on why consumers buy around aspirations and brand affinity, and what that means for segmentation and loyalty.
Why Connected TV Is Growing in India and What It Means
India's connected TV audience jumped 60% in a year as smart TVs got cheaper and smaller towns logged on. Here's what that…
India’s Gold Shadow Trade Returns as Taxes Bite
High gold prices and a 15% import duty are pushing Indian buyers into cash-only, no-invoice gold purchases as wedding season approaches.
Why Maruti Suzuki Says Mass Market Isn’t a Price Point
Maruti Suzuki's Partho Banerjee on why the mass market should be defined by value, not price—and how Nexa, Arena and SUV plans…
The Psychology That Makes Every Price End in 9
Left-digit bias and charm pricing explain why £3.99 outsells £4.00. Research shows when 9 works, and when a precise price wins trust.
Authenticity outlasts algorithms and AI: Prasoon Joshi
Prasoon Joshi on why authenticity, not cleverness, is what survives algorithms and AI—and what that means for brand storytelling.
Scarcity Is the Product: Why $40 Vinyl Sells Out
Blood Records turns limited vinyl into a scarcity machine, with drops selling out in 10 minutes. Inside the psychology of ownership and…
Tweens Are Back as a $100 Billion Retail Force
Retailers from Walmart to Claire's are rebuilding the tween market. The lesson for marketers: curation, identity and parent trust drive the comeback.