Tag: <span>consumer behaviour</span>
Why Marico’s Saffola Snack Flop Changed Its Oats Strategy
Marico's baked snack failed because health overshadowed taste. The lesson reshaped Saffola Masala Oats and captured 80% of its category.
Hoka’s NYC Marathon Run-Up Is a Masterclass in Momentum
Hoka is turning the NYC Marathon training window into a community scoreboard. Here’s what brand marketers can steal from its run-up strategy.
Flux Theory targets the 65% Indians still not using body wash
Ranbir Kapoor’s new FMCG brand enters a Rs 35,370 crore shower-care market where 65% of Indians do not use body wash. Habit…
Why realme is betting on culture over specs
Gen Z buyers now weigh brand personality and cultural identity as smartphone specs converge. Inside realme's Harry Potter strategy.
India’s D2C revolution: what actually builds brand loyalty
An eight-part Forbes India-DTDC podcast series shows why repeat orders, omnichannel access and logistics now define India's next consumer brands.
The Psychology Behind Standard Chartered’s Move Ahead
Standard Chartered borrows Formula 1’s precision and preparation to reframe banking. Here’s the behavioural science behind the Move Ahead film.
What Whimsymaxxing Teaches Marketers About Microtrend Demand
How a bedazzling fad sent craft-store searches soaring and turned internal search data into a real-time merchandising signal.
High Prices, Softer Payments: The Festive Playbook
Rising costs have made festive price cuts rare. Brands are using EMIs, exchanges and value packs to protect margins while keeping buyers…
Ipsos: Hope Is Now Personal, Not Institutional
Ipsos Global Trends finds only 25% are optimistic about the world, while 55% are optimistic about themselves. Hope has become personal—and a…
Meesho Mall: 89% first-time brand buyers are from Bharat
Meesho Mall's branded push: 89% of first-time buyers came from Tier 2–4 cities in FY26, while feeds drove 75% of orders.
Rado’s India surge and the psychology of premium access
Swiss watch imports grew 31% in India this year, and Rado says India is now its largest market. Here's the pricing and…
What a Rs 10 Ice Cream Means for Premium Brands
Reliance's Bombay Creamery starts at Rs 10 and calls itself premium. Here's why India's ice cream brands now need more than price…