Tag: <span>consumer behaviour</span>
India’s QSRs Use Rs 99 Meals to Recruit New Customers
KFC, McDonald's, Burger King and Domino's are using Rs 99 entry pricing to cut hesitation and recruit first-timers. But lower ticket sizes…
Stayfree Hands Boys the Period Conversation
Stayfree's Daughter's Day film puts a boy at the centre of a period conversation. Here's the peer-influence psychology behind normalising a taboo…
Clean-label claims drive 60% surge in health food sales
Indian shoppers are paying premium prices for foods with transparent ingredient claims; sales up 50-60% in two months before labels become law.
Ganeshotsav 2026 Ads: The Psychology of Festive Relevance
How the best Ganeshotsav 2026 campaigns used ritual, local context and real needs to turn festive advertising into participation.
Why Americans Ignore Weather When They Spend
Only 39% of Americans say extreme weather affects their finances, even as spending tightens. Younger shoppers feel the link more clearly.
JioStar festive playbook: India’s 46% bigger shopping basket
JioStar's #HarGharMeinJashn playbook maps how India's festive buyers plan, research and buy—and what brands should do before the cart.
ixigo’s TARA ad turns holiday crowd-following into sheep
ixigo's new TARA film uses sheep-headed tourists to show how heavily travellers lean on popular choices—and nudges marketers toward preference-led discovery.
Why Personalized Newsletters Rarely Pay Off Alone
Publishers are personalizing as AI erodes search, but a 20% click lift doesn't guarantee subscriptions. The real lever may be access, not…
India’s Premium Wave Is Outgrowing Its Metro Map
India's premiumisation wave is spreading beyond metro India. Homes, phones, cars and daily essentials are trading up. Here's what brands should do…
India’s Smartphone Festive Sale Loses Its Discount Weapon
Rising memory costs are forcing brands to replace deep festive discounts with EMI and exchange offers. Here's the pricing psychology behind the…
Global Consumer Confidence Climbs for Third Straight Month
Ipsos' July 2026 index rises 1.1 points to 49.0, with India leading at 67.1. Here's the psychology behind the third straight gain…
Trust, not tech, is the real AI adoption barrier
New Ipsos data across 23 markets shows emotional connection, not AI capability, drives customer adoption. Trust is the real barrier.