Tag: <span>consumer behaviour</span>
Akasa Elevate and the Psychology of Airline Loyalty
How Akasa Elevate uses status, flexibility and first-party data to shape Indian flyer loyalty before points redemption goes live.
Why Retail Media Networks Still Struggle as Brand-Building Channels
Retail media networks now promise full-funnel reach, but attribution models and budget silos keep pulling spend toward performance. Here's why.
Liberty’s Multi-Brand Bet: A House of Brands in Footwear
Liberty built 10+ sub-brands to match India’s occasion-driven footwear market. Here’s the psychology and trade-off behind a house of brands.
India’s Next Gen: 91% pay more attention to funny brands
Snapchat and Omnicom's six-country study shows 91% of India's Next Gen pay more attention to funny brands—but forced humour backfires.
What F1’s Apple TV Dip Teaches Brands About Demand Signals
F1’s U.S. viewership fell sharply after moving to Apple TV, but attendance and engagement rose. Here’s how to read the demand behind…
Decathlon India’s Private-Label Stress Test
Decathlon India out-earns global sportswear rivals, yet FY25 shows how fast a private-label price promise can crack when costs rise. Here’s the…
What Streaming Price Hikes Teach Us About Pricing Psychology
Streamers have raised prices repeatedly since 2019. Digiday maps the shifts: why small hikes, anchors and bundles keep consumers paying.
Email Marketing at Scale: Why Good Tactics Fail
Enterprise email teams often master basics yet still see deliverability and engagement unravel. Here's why governance, data, and measurement gaps compound.
Firefox Bikes and the Limits of Experience-Led Premiumization
Firefox Bikes used experience centres, not mass ads, to build a premium cycling brand. Post-Covid correction shows where retail theatre breaks.
What Reuters’ Dynamic Paywall Teaches About When People Pay
Reuters adjusts its paywall in real time to news-cycle demand and user behaviour. Here’s why that boosts subscriptions without killing ad revenue.
Why Mouthfeel Is Becoming Marketing’s Quiet Superpower
The food industry is learning that texture can drive purchase as much as taste. Here’s how crunch, chew and creaminess shape buying…
What Apple’s iPhone Duo Teaches About Brand Innovation
Apple's $1,999 foldable iPhone Duo is more than a pricing story. Innovation without marketing is a secret—here are seven rules for brand…