Tag: <span>consumer behaviour</span>
Consumers Are Rethinking Sustainability in 2026
Ipsos finds climate concern remains high, but cost, trust and health now shape which sustainable choices consumers actually make.
India Is L’Oréal’s Pressure Test for Global Beauty
L’Oréal SAPMENA president Vismay Sharma says India’s demanding consumers are its global beauty lab—where science, accessibility and authenticity win.
Why Cricket Fans Now Want Participation, Not Just Scores
CREX turned cricket's second-screen habit into scale: 125M+ downloads and 22-24 minutes of daily engagement. Here's the psychology behind it.
Why HIT’s New Ad Sells the Nest, Not the Roach
Godrej HIT’s new Shefali Shah TVC reframes pest control as a root-cause problem. Here’s why set-and-forget formats change buyer behaviour.
What 100 Waves of Ipsos Consumer Tracking Teach Brand Strategy
Ipsos Market Essentials now spans 15 markets and 100 waves. The shift from pandemic tracker to ongoing consumer pulse matters for brand…
Zero-Click Searches Mean Visibility Is No Longer Enough
As AI chatbots reshape search, clicks and rankings no longer equal brand presence. Here's what the zero-click shift means for trust and…
Rediffusion-Bharat Lab Report Maps India’s Relational Buying
A new Rediffusion-Bharat Lab report turns everyday Indian rituals into marketing signals: family decisions, muhurat timing, social proof.
Gold Sales Fell 15% During Ganesh Chaturthi—Here’s Why
A 60% gold price surge pushed Ganesh Chaturthi volume down 15%. Yet wedding and self-purchase demand stayed resilient—what this reveals.
AI Discovery Is Splintering Past ChatGPT. Here’s How to Adapt
ChatGPT's share of AI prompts fell from 70% to 50% in 2026 as Gemini, Claude and Google AI Overviews rose. Here's how…
Why Magnum Is Turning Diwali Into an Ice Cream Occasion
Magnum is cutting prices, reformulating and trying to create a Diwali ice cream ritual in India. Here's what that teaches about occasion…
US Shoppers Spend More but Feel Worse: A Mood Paradox
US consumer sentiment is falling while spending keeps rising. Goldman Sachs points to trust, headlines and institutions—not just income. What it means…
Why Indians Now Wait Longer but Spend More on Smartphones
India’s smartphone market shows a pricing paradox: longer upgrade cycles, EMI-led spending and selective premiumisation. Here’s what it means for brands.