Tag: <span>consumer behaviour</span>
The 1985 Frooti Ad That Made Mango a Mental Shortcut
In 1985, Frooti used a sticky jingle and bright mango imagery to turn 'fresh and juicy' into a mental shortcut for the…
The Psychology of Cadbury’s Shubh Aarambh Ad
How Cadbury Dairy Milk turned a chocolate bar into an Indian good-luck ritual using occasion framing and cultural social proof.
The Souled Store Shows How Fandom Becomes a Brand Moat
How licensed IP, digital community and themed stores took The Souled Store to ₹492 crore revenue while profit fell 38% in FY25.
DailyObjects names Zeenah Vilcassim Global CMO
DailyObjects appoints former Nothing India marketing lead Zeenah Vilcassim as Global CMO as it takes its India-born lifestyle tech brand international.
Surf Excel’s Daag Achhe Hain: The Psychology of a Stain
How a 2005 Surf Excel puddle film reframed dirt as proof of childhood, turned detergent into an emotional choice and entered Indian…
US sentiment hits four-month low as inflation fears grow
University of Michigan's final September sentiment index fell to 48.1 as one-year inflation expectations jumped to 4.6%. What cautious buyers mean for…
India’s Next Café Wave Is About Community, Not Coffee
India's café brands are chasing Tier 2 and 3 cities. The winners won't just open outlets—they'll design local relevance and community.
Smytten’s marathon sampling is a context masterclass
At the 2026 Wipro Bengaluru Marathon, Smytten is putting product trials where hydration, recovery and wellness are already top of mind.
Britannia and Havmor turn a viral trend into a co-branded drop
The limited-period Croissant Blockbuster turns a social media food pairing into a co-branding play across parlours and quick commerce.
The Psychology of the Ad: Asian Paints’ Har Ghar Kuch Kehta Hai
How Asian Paints turned a paint ad into an emotional story about home and belonging—and why Har Ghar Kuch Kehta Hai still…
Stayfree turns boys into period-care allies
Stayfree's Daughter's Day film asks sons to buy sanitary pads, using peer modelling and home norms to make period care ordinary.
Love-hate tech: what drone backlash teaches marketers
Amazon's drone tests are getting a mixed welcome, but that is a familiar adoption pattern. AirPods were mocked at $160 and the…