Tag: <span>consumer behaviour</span>
Why CRED’s absurd loan-stacking ad sticks
CRED turns two dull money warnings—loan stacking and EMI bounces—into theatre with Rakhi Sawant and Sonam Bajwa. Here's why the absurdity works.
Pricing psychology: why a quiet first week kills sales
Savills finds that in weak markets, overpricing does more than delay a sale—it makes buyers assume something is wrong. Here's what that…
Jio Story: Which Data Persona Did India Make You?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are more than habits—they are identity scripts from India's data decade.
Jinro Soju Grows as US Drinking Drops to 54%
Jinro soju remains the world's top-selling spirit by volume while U.S. adult drinking drops from 62% to 54%. Its edge: a ritual,…
Jio Story: The Invisible Future of 5G, Cloud and AI
The 2016 Welcome Offer made data feel invisible. Now 5G, cloud and 'AI Everywhere for Everyone' face the same test, starting with…
Kirana to Cloud: The Memory Outgrows the Khata
What changes when the neighbourhood shop's udhaar khata becomes a digital record? The psychology of trust, memory and buying without paper.
Heineken sees 8% awareness lift from just 2.2 seconds of attention
Heineken paired brand-lift surveys with attention time and found 2.2 seconds of attention lifted unaided awareness 8%. Here's why that matters for…
Revlon’s comeback play: 87 years of history as a launchpad
Revlon is rebuilding by treating 87 years of history as a launchpad. Here is what its Advertising Week 2026 update teaches brand…
2016 to Now: How India Stopped Counting Data
From cyber cafe countdowns to pocket-sized streaming, India's data shift was psychological: people stopped rationing access and started expecting it.
Quick commerce’s next $90B is a trust problem
India's quick commerce market may grow from about $13B to $90B by FY31. The next wave is behavioural: trust, planned baskets and…
New Brand-Building Rules for a Changing India
Virality can buy awareness, but trust buys repeat purchase. New brand rules in India reward frictionless convenience, measurable proof and capability over…
Amazon Ads Adds Interactive and Pause Ads to Prime Video India
Amazon Ads has launched interactive video and pause ads on Prime Video India. Viewers can now Add to Cart from the remote.…