Tag: <span>brand strategy</span>
boAt turns festive judgement into a tech upgrade pitch
boAt's Diwali films use Ravi Kishan's comic timing and a 'Festive Mismatch' to reframe everyday tech as the upgrade guests will actually…
Navratri Ads Tap Festive Rituals to Make Brands Familiar
Why brands like Baskin Robbins, Dulux and Havmor are borrowing dandiya, colour and protection rituals to make themselves instantly familiar.
Jio Story: The Shared-Memory Psychology Behind 2016
Why 'my first video call home' became collective nostalgia after Jio's 2016 data reset—and how brands turn shared moments into memory assets.
The Data Meter Didn’t Die; It Dissolved
How the shift from rationed data to an always-on pocket rewired buying behaviour, attention and what 'normal' feels like.
Movember’s Rick and Morty Film Turns a Mo into a Pact
Movember's 2026 'Make a Growmitment' film uses Rick and Morty, Aaron Chen and public accountability to make moustache-growing a shared challenge.
Jio Story: How One Local Voice Travels Across Four Screens
One local voice now moves through village calls, hostel hotspots, regional creators and festival streams—showing why belonging, not bandwidth, drives buying.
Jio Story: You’re Not One Data Archetype. You’re Four.
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are not fixed personas—they are moods you switch between daily. Here's the…
Himalaya BabyCare’s Gentle Baby Wash ad sells first trust
Himalaya BabyCare's new film turns a nurse's advice into a trust signal for Gentle Baby Wash, naming pH 5.5 and herbal ingredients.
Jio Story: The Khata’s Second Life
The kirana ledger moves from memory to cloud. What changes for the shop, the shopper and the relationship between them—beyond the record.
Jio Story: The Best Data Feels Invisible
A normal day—chai, a study call, a road trip—shows how data became an invisible ritual, and what marketers learn when utility disappears.
Data Saver, Binger, Kirana, Creator and Dadi’s First Call
One network, five user modes: what Jio's everyday data saver, binger, kirana, creator and Dadi reveal about buying psychology.
Jio Story: Shared Memory as Brand Architecture
The first video call home is no longer an individual story. It's a shared memory—and that changes how brands build and grow.