Tag: <span>brand strategy</span>
Then vs Now: From Cyber Cafe to Every Pocket
From cyber cafe queues to the always-on pocket, this Jio Story unpacks how unlimited data rewired India's daily consumer habits.
AI Now Makes Your Brand’s First Pitch Without You
AI assistants now filter brands before customers ever compare options. A mention is no longer a recommendation; here's how to get chosen.
81% of CMOs say AI makes brand preference matter more
IKEA's CMO says LLMs should distribute a brand, not create it. New CMO survey shows 81% expect AI agents to make brand…
Jio Story: The Shared Memory That Outlived the Offer
Why Jio's 2016 data moment became collective nostalgia, and how brands build on shared memories that customers already own.
Why Woolmark’s Return to Real Makes an Old Fibre Feel New
Woolmark's Return to Real uses naturalness bias, costly craft and anti-optimisation fatigue to make wool the original wearable tech. Here's why it…
TAC’s Shredmill Turns Gear Safety Into a Visceral Test
TAC's Shredmill brings road abrasion forward, letting riders watch their own gear fail against MotoCAP-rated protection. A vivid safety lesson.
27 million women-led homes, yet ads show the nuclear family
Indian ads still default to mum, dad, son and daughter. Yet 27 million households are headed by women, and real homes are…
Creator economy splits into mega partners and media buys
Top creators are now hired as creative partners while nano and micro creators become programmatic media buys. Here's how to run the…
EDT’s Rs 1,000 crore ARR plan is a search-psychology play
EDT targets Rs 1,000 crore ARR in five years by turning branded search into demand. Here's the consumer psychology behind its D2C…
Which Jio Archetype Are You? India’s Four Data Selves, Decoded
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are not fixed types. They are roles the same user switches between…
Jio Story: Mummy’s Dal Question Explains AI Everywhere
A familiar kitchen question shows why 5G, cloud and AI Everywhere for Everyone feel like a habit, not an infrastructure project.
Men of Platinum Bets Success Is Forged Through Character
Rohit Sharma and Anirudh Ravichander front a four-film campaign that links platinum's endurance to character, as the brand pushes beyond status.