Tag: <span>brand strategy</span>
Jio Story: Are You Data Saver, Binger, Hero or Reel Royalty?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal four behavioural scripts behind India's data decade—and how to market to…
Jio Story: One Phone, Fourteen People, Three Rituals
Why a cricket night, a web-series finale and wedding reels turn one connection into a shared ritual—and what that teaches marketers.
BGMI’s Collector films turn a game rank into family pride
How BGMI and Dentsu Creative Isobar use 80s Bollywood nostalgia and social proof to turn a Collection Level into a status symbol.
Miraggio markets the pre-festive mental checkout
The bag brand's LinkedIn-first 'Off The Clock' campaign borrows the Out of Office cue to market the moment people mentally leave work.
The Psychology of the Ad: Maggi’s Mein aur Meri Maggi
How Maggi's 2010 campaign turned instant noodles into a shared emotional ritual in India using memory, social proof and co-creation.
The 2016 Welcome Offer Was a Reference-Point Reset
The 2016 Welcome Offer was less a pricing move and more a reference-point reset. Here's what Indian marketers can still use from…
Jio Story: The Day Counting Stopped and Habits Reordered
The real Jio-era shift was mental: when data stopped being counted, decisions moved from saving megabytes to choosing identity, ease and relevance.
Pepsi India’s Yeh Dil Maange More: Selling Want, Not Cola
The psychology behind Pepsi India's 'Yeh Dil Maange More'—how a tagline branded youthful desire and turned wanting more into a cultural rallying…
Jio’s AI Promise, Explained by Mummy’s Dal Recipe
The future of 5G, cloud and AI gets easier to understand when Mummy asks for a dal recipe—and the network quietly disappears.
Royal Canin India plans 3x growth on premium pet food
Royal Canin India aims to triple its business in five years as India's pet food market heads to $1.5 billion. Here's why…
The 10-item rule: why singular focus wins crowded markets
Laura Ries and Dheeraj Gupta explain why singular focus, not more products, builds legendary brands, using a 10-item menu lesson.
Jio Story: The Least Photographed Moments of the Data Decade
Data became invisible in the ordinary: UPI at a chai stall, a study-group video call, maps on a family road trip. Here's…