Tag: <span>brand strategy</span>
Jio Story: Five Habits That Outgrew the Data Meter
The saver, the binger, the kirana owner, the creator and Dadi map a decade where data stopped being counted and started being…
When a First Video Call Home Becomes Shared Nostalgia
Collective nostalgia turns a private milestone into a shared reference. The first video call home shows how brands get embedded without being…
Jio Story: 170 Days That Taught Marketers a New Rule
In 2016, Jio's Welcome Offer didn't just cut prices. It reset India's data expectations and gave marketers a new rule for behaviour…
Jio Story: From Cyber Cafe Queue to Pocket Habit
How the end of rationed data turned a scarce utility into an invisible everyday habit, from cyber cafe queues to the phone…
Festive marketing’s ROI test: 40% creator-led sales at Theater
Festive marketing is moving from reach to measurable sales, as brands lean on creators, WhatsApp and quick commerce to close the attention-to-purchase…
ChatGPT’s Hindi voices signal a local-first brand shift
OpenAI's festive ChatGPT campaign adds Hindi voices Neer and Leher, then uses a family story about land and belonging to show why…
No Chinese luxury revival? Growth halves to 4-5%
Bernstein says China's luxury recovery looks like an L, not a U. Brands must rethink pricing and value for money as growth…
Shared-Screen Psychology of Cricket, Finales and Wedding Reels
Cricket nights, series finales and wedding reels turn one connection into a shared stage. Here's the psychology behind co-watching.
Jio Story: Why Normal Days Run on Invisible Data
When UPI at the chai stall, a study call and a road trip feel like one ordinary day, the psychology of invisible…
India’s luxury market to cross $12B by 2028
India's luxury market is set to pass USD 12 bn by 2028, but the real shift is from dictatorial exclusivity to collaborative…
Festive online sales to jump 29%, but shoppers stay picky
Indian festive demand is real but selective: YouGov sees shoppers holding budgets, Datum sees online orders rising 29%, and value now decides…
Jio’s Welcome Offer Rewired India’s Data Expectations
The 2016 launch didn't just change data pricing. It reset the reference point for trial, habit and daily mobile life—and left marketers…