Tag: <span>brand strategy</span>
Why Brands Are Racing to Sign 15-Year-Old Vaibhav Sooryavanshi
The psychology behind the rush to sign a teenage cricket star: attention, herd behaviour and the cost of betting early.
India’s Premium Wave Is Outgrowing Its Metro Map
India's premiumisation wave is spreading beyond metro India. Homes, phones, cars and daily essentials are trading up. Here's what brands should do…
India’s Smartphone Festive Sale Loses Its Discount Weapon
Rising memory costs are forcing brands to replace deep festive discounts with EMI and exchange offers. Here's the pricing psychology behind the…
Global Consumer Confidence Climbs for Third Straight Month
Ipsos' July 2026 index rises 1.1 points to 49.0, with India leading at 67.1. Here's the psychology behind the third straight gain…
Why Cashfree’s Soan Papdi Joke Makes B2B Marketing Work
Cashfree’s festive campaign with Biswa Kalyan Rath turns the soan papdi joke into a B2B message about payment gateway expectations. Here’s why…
Consumer confidence is flat. The signals are not.
Ipsos’ September 2026 index is unchanged at 48.4, but India leads at 66.9. Here’s why the now-next gap matters for brand strategy.
Trust, not tech, is the real AI adoption barrier
New Ipsos data across 23 markets shows emotional connection, not AI capability, drives customer adoption. Trust is the real barrier.
Why AI Efficiency Alone Won’t Fix Customer Experience
Ipsos research across 23 markets shows 48% of interactions feel ‘Nothing Notable’. Frictionless AI doesn’t build loyalty; emotional peaks do.
India Is L’Oréal’s Pressure Test for Global Beauty
L’Oréal SAPMENA president Vismay Sharma says India’s demanding consumers are its global beauty lab—where science, accessibility and authenticity win.
When Ads Say More Without Words: Cadbury and Fevicol
Why Cadbury’s 2007 Gorilla and Fevicol’s Bus film worked without product demos—and what brand leaders can learn about feeling-led advertising.
What 100 Waves of Ipsos Consumer Tracking Teach Brand Strategy
Ipsos Market Essentials now spans 15 markets and 100 waves. The shift from pandemic tracker to ongoing consumer pulse matters for brand…
AI-to-AI Ad Buying: The Trust Layer Needs Human Judgment
ADvendio's report says autonomous AI could soon discover inventory, negotiate terms directly. Here's what that means for marketers.