Tag: <span>brand strategy</span>
AJIO’s Ghar Wapsi: the psychology of an astronaut-led Diwali ad
AJIO's Ghar Wapsi turns a space station into a festive deal engine. Inside the psychology of homecoming, progress and variable rewards.
66% of Indian Concert-Goers Chase the Crowd ‘Chills’ Moment
BookMyShow's OOO survey of nearly 1,700 concert-goers finds 66% call singing along with fans their top 'chills' moment, and 46% get post-concert…
Marico’s 45% Foods surge is a lesson in going offline
Marico expects 4700BC to break even early and is pushing digital-first brands into general trade. Here's what founders can learn from the…
How Solitario Turned ₹5 Crore Into ₹90 Crore in 25 Months
Inside Solitario Diamonds' launch to ₹90 crore in 25 months: CMO Kabir Kate on point-of-view branding, cultural campaigns and lab-grown luxury.
Bonkers Corner Turns Counterfeits Into a Brand Flex
Bonkers Corner's Counterfeit Conundrum turns street-side knock-offs into social proof, using contrast and loss aversion to sell the original.
870M Indians Access Indic Content—Make Regional Strategic
Why reach without relevance fails in India's multilingual market, and why regional creators must join strategy before the national creative is locked.
Pringles India: Premium First, Scale Later
How Pringles India built premium distinctiveness through selective distribution, cultural stunts and distinctive assets before its first big film.
Diwali 2026 ads trade formula for emotional connection
From Myntra's queer love story to Amazon's sibling nostalgia, Diwali 2026 campaigns use emotional truth instead of festive cliches. Here's what to…
Build Belief, Not Just a Customer Base
The next enduring brands won't just capture customers. They'll build belief-led communities where identity, consistency and participation create belonging.
The B2B Paradox: Bigger Stakes, Louder Emotions
B2B buyers weigh specs and spreadsheets, but the bigger the decision, the more emotion runs the show. Here is how to sell…
What Apple’s 600-Seat Music Hall Really Sells
Inside Apple's 600-seat, 48-speaker Music Hall at Battersea is a world-building play to convert fans, artists and the future of home sound.
Tanishq’s 2013 remarriage ad: the psychology that made it work
How Tanishq turned a woman's second marriage into lasting brand love by using narrative transportation, identity signalling and emotional contagion.