Tag: <span>brand strategy</span>
Frnd’s Ghar Jaisi Diwali ad targets festive loneliness
Frnd's Ghar Jaisi Diwali film follows four Indians celebrating away from home and uses regional audio rooms to counter festive loneliness.
CP PLUS gives Upar Wala Sab Dekh Raha Hai an AI twist
CP PLUS repositions its iconic line with Ranveer Singh, moving from passive surveillance to AI-enabled protection. Here is the branding lesson.
IGP’s Sabki Diwali Meethi brings security staff into gifting
Inside IGP's Sabki Diwali Meethi: a checkout add-on that lets customers send sweets to security staff, and why the gratitude play works.
Swiss Beauty’s We Got You is a wedding-floor makeup test
Swiss Beauty’s festive film turns Taapsee Pannu’s wedding-floor energy into a promise: stop worrying about your makeup, the brand’s got it.
Premium appliances grow 11% as festive-first buying fades
Why Indian appliance buyers are ditching festival-first shopping for an always-on upgrade cycle—and how brands can stay relevant all year.
New World reframes Christmas stress as an expertise story
The New Zealand grocer’s 2026 Christmas film uses decision fatigue, authority and vicarious rehearsal to win the family food budget.
Premium is getting louder: 12 desi brands go maximalist
From poetry-book perfumes to truck-art snacks, Indian D2C brands are using loud desi visual codes to signal premium. Here's what it means.
Mythology films open a Rs 930 crore brand window
With Ramayana Part One releasing today, mythology-led films are pushing brands from product placement into cultural moments. The fit matters more than…
Inside Swiggy’s Sweety Diwali identity switch
Swiggy has briefly renamed itself Sweety ahead of Diwali. Here's why the festive alter ego is a curiosity-led branding move, and what…
What $11.6B of Campaign Ads Really Bought
Record $11.6B political ad spend produced viral stunts, not persuasion. Here's what brand marketers can learn about attention and trust.
Vicks India Touch of Care: The Psychology of the Ad
How Vicks India's 2017 Touch of Care used one real story, shared identity and narrative transportation to make a cold remedy feel…
Kalyan Jewellers makes its name the wedding blessing
Kalyan Jewellers' Kalyan Bhava turns a wedding blessing into brand property, using Bachchan's authority and future-self framing—but product proof stays thin.